BLENZ Coffee case study Essay

BLENZ Company ProfileBLENZ Coffee is a Canadian chain of franchise drinking chocolate tree shops. BLENZ was founded in Vancouver in 1992, and has fuck offn to over 82 franchises in six countries. Presently the volume of locations be located in British Columbia, with 35 international wareho usings in the United Arab Emirates, Kuwait, the Philippines, China and Japan. BLENZ is primarily a coffee shop, but also serves a variety of hot and cold beverages, sweetnesss, and assorted intellectual nourishment items such as wraps and sandwiches.BLENZ SWOT AnalysisStrengthsExtensive beverage menuLarge food and dessert selection compared to competitionFree Internet at 41 coffee house locationsTalented baristas (coffee-maker, waiters) woodland coffee bean and teasCanadian- experienceershipInnovative beverage developmentLarge coffee housesAlternative to brand loss leaderConsistencyWeaknessesNo clear brand directionNo clear values or missionMixed messaging, too many claimsContradictory a spirationsNo invariable communication tone, language, mannerNo consistent communication imagery, typography, designLess consistency across outlets compared to competitorsLess focused on experience unbeknown(predicate) company history and backgroundFranchisee-operatedOpportunitiesShowcase largest menu of most coffee housesIncrease awareness of keep going innovative drinksEmphasize talented and award-winning baristasCanadian owned and operated (started in Vancouver)Alternative to global coffee house chains, something different Consistent experience of a chain, with the atmosphere of a local cafe A lot of action at coffee housesThreatsCompetition from better-known coffee housesCoffee houses with better locationsCompeting coffee houses companies with higher tonicity products Competing coffee houses companies with higher sensed quality Competing coffee house companies with higher perceived status Independent coffee housesChain coffee housesInexpensive coffee housesInstant coffee or c omplimentary coffee at work or businesses Cafes with larger menu selectionStatus in middle ground between brand leader and independent cafes People making coffee and beverages at homeThere are many reasons for BLENZ Coffees success so far and this comes from their volition to have convenient locations for the Customer. Moreover, their products are of the highest quality and their service continues to bring people back.BLENZs HistoryBLENZ coffee bean opened its send-off store in February 1992 on the corner of Robson and Bute Street in Vancouver, British Columbia. The first BLENZ store was tobe a testing ground to ensure that the concept and systems were strong enough to grow and compete with other international chains. The founders of BLENZ COFFEE are Brian Noble, Sarah Moen and Geoffrey Hair, each bringing his own personal strengths and feature bringing a wealth of business experience to BLENZ COFFEE. The success of BLENZ COFFEES first store and the founders commitment to educat ion and standards made franchising a natural choice. Today BLENZ now has 61 stores in British Columbia and also operates internationally in Japan and the Philippines.BLENZs PhilosophyBLENZ COFFEE is a support retailer of hand-crafted coffees, whole leaf teas, Belgian hot chocolate and other innovative and red-hot specialty beverages. From the start, the founders of BLENZ COFFEE have always had a passion for quality. This passion is reflected in our commitment to using only regular(a), premium ingredients in their beverages. All BLENZ beverages are made in-store from only the highest quality ingredients available. It is this commitment to religious service quality beverages, prepared with care and attention by their highly trained baristas, in a cordially and contemporary environment that has fuelled BLENZ COFFEES growth from its inception.BLENZs ProductsBLENZ COFFEE are retailers of high quality whole bean coffees, beautiful whole leaf organic teas and premium Belgian chocolate beverages to mark but just a few of their product offerings. They are known as experts at authentic preparation methods and handmade beverages. They are not just purveyors of exciting and innovative beverages they also offer a fabulous selection of baked goods, breakfast, lunch and snacks, among other delicious treats to tempt Customers.BLENZ How to scent concerned by futureThey are aware of this fact which is that todays world could not be more than uncertain. Unemployment continues to rise the stock market continues to fall. BLENZ take control of the future of unemployed valuable people, with their career opportunities.BLENZ How to feel concerned by Canadians lifestyleEven in the face of economic uncertainty, consumers nevertheless demand their favourite affordable luxuries like premium coffee and tea. Canadas coffee market is a $3 Billion Dollar industry. Coffee is still the most popular beverage in Canada and present moment only to water, of all beverages consumed among a dults 25 and older. And quality teas, are also rapidly gaining in popularity. BLENZ premium coffees and teas are second to none. They give people their chance to seize the opportunity to enjoy their lifestyle and profits with a successful BLENZ COFFEE franchise.BLENZ How to combine Career Opportunities and SafetyFulfil your long held dream to own your own business, and really be the Boss without all the trial and error that goes into a revolutionary business venture. BLENZ helps you come the risks and become a leader in your local business community. BLENZ COFFEE shops are known as fun, and fast paced social environments. Theyre also a secure training ground for children to gain confidence and pride as young entrepreneurs.BLENZ The will of being everywhereBLENZ has opportunities in both established and new markets they are making available for the first time. You can develop one store. Or you may lack to be considered for an Area Development opportunity to open several stores i n a Territory. Typical stores cost range from $225,000 to $400,000, depending on store size.BLENZ Festival & Events partnerVancouver FilmFestivalFringe FestivalBLENZ & hold CruisesBLENZ & The Beat 94.5FMMatcha PhotoContest