Tess of the DUrbervilles by THomas Hardy Essay - 718 Words

Tess of the DUrbervilles is a movie based on a novel by Thomas Hardy. The story involves a young girl named Tess who will be the victim, the prey, and sometimes the lover of many men. She will go through this without ever understanding what it is that those men want of her. The first man in her life is her father, whose name is John Durbeyfield. He was a drunken farmer. John discovers from the local parson that he is related to the noble local family of dUrbervilles. After finding out this information, the farmer and his wife immediately send their beautiful daughter, Tess, off to meet and introduce the dUrbervilles and if everything works out win a position in their household. Tess is almost immediately seduced by one of her†¦show more content†¦The final scene is reflecting the harshness of the work and the desolation of Tess life. The spirited women idealized for her courage in the story, Tess Durbeyfield is the eldest daughter of a poor family. In the face of near constant harmful circumstances, Tess holds onto her pure heart and sensitive soul. Tesss physicality is referred to so frequently in the novel that its hard not to think of her attractiveness as her defining characteristic. Some characters in the novel arent able to see past her good looks. The scene in which she first meets Alec DUrberville points out that Alecs obsession with Tess is purely physical, and his physical attraction to her has to do with her beauty. Tess herself views her own physical beauty with pride, only to think that Angel is proud to have a pretty wife. At other times, she is self-conscious and embarrassed about her good looks. When she travels alone after Angel has left her, she goes so far as to disguise herself so that shell be able to avoid the unwanted remarks and unpleasant looks of men on the road. She snips off her eyebrows and ties a bandage around her chin so she wont be looked down upon because of her looks. She somehow sees her own physical attractiveness as a sin. Its something she cannot help, her body features tempts men, and causes them to accuse her of deliberately tempting them. She falls for men very easily and gets pregnant by her cousin.Show MoreRelatedTess of the DUrbervilles by Thomas Hardy Essay1070 Words   |  5 Pagesis what Tess Durbeyfield had to do in Tess of the Durbervilles by Thomas Hardy. Tess’s strength develops as she contends with two cultural issues; the cultural expectation for women to be pure, and the cultural system of a social hierarchy. In Tess of the Durbervilles, there is a double standard for women, for Tess. Women are expected to be pure because without their pureness, they are soiled and unsuitable for marriage. Therefore, when Tess was taken advantage of by Alec D’urberville, she wasRead More Analysis of Tess of the DUrbervilles by Thomas Hardy Essay3684 Words   |  15 PagesAnalysis of Tess of the DUrbervilles by Thomas Hardy The depth of artistic unity found in Thomas Hardys Tess of the DUrbervilles pervades every chapter of the novel. No one chapter is less important than another because each is essential in order to tell the tragic tale of Tess Durbeyfield. There is never an instance in Hardys prose that suggests frill or excess. Themes of the Industrial Revolution in England, the status of women during Victorian England, Christianity vs. Paganism, mattersRead MoreEssay about Tess of the D’Urbervilles by Thomas Hardy 1483 Words   |  6 Pagesimmense achievement was the increasing encroachment on the previously untouched natural world. Many great minds grew weary of such advances and conveyed their apprehension through the popular literature of the time. The pivotal novel Tess of the D’Urbervilles by Thomas Hardy explores the impact that industrialists with access to technology had on the pastoral countryside and lower classes. Conan Doyle expands on this message in his novel The Hound of the Baskervilles, by examining how the well-educatedRead MoreThomas Hardy- Tess of the D’urbervilles (Non-African)1366 Words   |  6 PagesTHEMATIC PRE-OCCUPATION, DICTION, SETTING AND PLOT, ASSESS THOMAS HARDY â€Å"TESS OF THE D’URBERVILLES AND MORAL†. THOMAS HARDY- TESS OF THE D’URBERVILLES (NON-AFRICAN) Pre-Occupation Thomas hardy first in his career became an apprentice to John Hicks. A Dorchester Architect for several years, his practice architecture in Dorchester, he also simultaneously studied Greek and Latin. It was during this period that he began written poetry. In 1862, Hardy moved to London ad worked as a Architect for ArthurRead More Injustice in Tess of the DUrbervilles by Thomas Hardy Essay1800 Words   |  8 Pagessomeone or something, but often this blame is misplaced, which is unfair in itself. In Tess of the DUrbervilles, Thomas Hardy depicts the injustice of life and the effects of mislaid blame through his use of imagery and diction. Hardy uses imagery throughout the novel in order to explicitly define the ways in which life is unjust. This injustice is first displayed at Prince?s death, then again at his burial. Hardy chooses specific words to enable the reader to see exactly what is happing. He describesRead MoreTragedy in Tess of the D’Urberville by Thomas Hardy Essay893 Words   |  4 PagesHardy’s novel Tess of the D’Urberville is based on the tragedy of Tess’ life. Throughout the novel Tess goes through numerous amounts of suffering .Traditionally, it was believed that tragedy was due to hamartia. Aristotle described hamartia as a flaw that leads to the fall of the protagonist caused by mistake in a person’s behaviour. However, Tess does not have a flaw but she still suffers despite the fact that she did not do anything wrong. Hardy demonstrates that Tess is a woman in a patriarchalRead MoreReinvention of Self in Tess of the D’Urbervilles by Thomas Hardy880 Word s   |  4 PagesTess D’Urberville, the protagonist of Tess of the D’Urbervilles, must ask herself this very important question as she navigates the complexity of her life. Although she must provide for her family by running errands, taking care of her younger siblings, and managing her unruly parents Tess is a product of her culture. She is unintentionally passive in dire situations – such as when she drifted into a reverie and killed the family horse, or when fell asleep and was raped. Tess is also a symbol ofRead MoreTess of the dUrbervilles by Thomas Hardy: An essay on the characters representing social class and social change2232 Words   |  9 PagesThe author Thomas Hardy lived and wrote in a time of difficult social change, when England was making its slow and painful transition from an old-fashioned, agricultural nation to a modern, industrial one. Businessmen and entrepreneurs, or new money, joined the ranks of the social elite, as some families of t he ancient aristocracy, or old money, faded into obscurity. Hardy s novel Tess of the d Urbervilles clearly illustrates his views on the harsh social changes in his time period, which wereRead MoreTess of the DUrbervilles5394 Words   |  22 PagesTess of the DUrbervilles Quotes Tess of the DUrbervillesbyThomas Hardy 62,218 ratings, 3.62 average rating, 3,301 reviews Tess of the DUrbervilles Quotes (showing 1-50 of 88) â€Å"A strong woman who recklessly throws away her strength, she is worse than a weak woman who has never had any strength to throw away.† ― Thomas Hardy, Tess of the DUrbervilles tags: strength, woman â€Å"Did you say the stars were worlds, Tess? Yes. All like ours? I dont know, but I think so. They sometimes seem toRead More Thomas Hardys Use of Fallen Women in His Writings Essay examples544 Words   |  3 PagesThomas Hardys Use of Fallen Women in His Writings Thomas Hardy sheds new light on the idea of the fallen woman. Throughout several of his works, he portrays the fallen woman through her own eyes, and, in doing so, presents a different perspective. Three of his works which establish this new perspective are the poem, The Ruined Maid, and the novels Far from the Madding Crowd and Tess of the dUrbervilles. In The Ruined Maid, which he wrote in 1866, Hardy focuses on one womans recent

Outlook of Domestic and International Tourism in the Philippines Free Essays

1. Outlook of Domestic and International Tourism in the Philippines: †¢According to the Philippine National Tourism Development Plan 2011-2016, DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision, they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6. We will write a custom essay sample on Outlook of Domestic and International Tourism in the Philippines or any similar topic only for you Order Now 6 M international arrivals and 34. M domestic travellers generating PhP1,759 billion in total expenditure, contributing 6. 78% to GDP and employing 6. 5 million people by 2016. With that being said they created objectives to achieve the goal which is to improve market access and connectivity by rapidly expanding capacity of secondary international airports, expanding connectivity between Philippines and its key growth markets and implementing a strategic access infrastructure program between secondary international airports and strategic destinations. Developing and marketing competitive tourist destinations and products by implementing a sustainable tourism destination infrastructure program, developing diversified tourism products that engage local communities, implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural cultural heritage and vulnerable groups PPP-based marketing strategy and action plan. Lastly, improving tourism institutional, governance and human resource capacities by institutionalizing roles and responsibilities of DOT and LGUs, developing a competent well motivated and productive tourism workforce and improving governance in the area of safety, security, and in dealing with tourists. (http://asiapacific. unwto. org/sites/all/files/pdf/philippines_5. pdf) †¢As of January 2013, DOT Secretary Ramon Jimenez, have missed the target of 5 million tourist arrivals by less than 300,000 (4. 6 Million), and is eyeing the 5 million by the end of 2013. He will do it by intensifying the marketing campaign overseas, increasing the number of hotels and room accommodations, and most importantly, improving the so-called one of the worst airports in the world which is NAIA. (http://www. abs-cbnnews. com/business/01/17/13/dot-misses-2012-tourist-arrival-target) 2. Interest of Air Asia and Tiger Airways in the Philippine Operation: †¢AirAsia has affiliates in Indonesia and Thailand, both of which could have an IPO later this year, as well as long-haul associate AirAsia X. It has also announced plans to start up an affiliate in the Philippines. Clark will be the 13th regional hub of the AirAsia group, in addition to its bases in Malaysia, Thailand and Indonesia. Increasingly, however, AirAsia is finding that it has to share its turf with Singapore Airlines’ associate Tiger, which has announced plans of its own for the Philippine and Thai market. Accoording to AirAsia’s chief executive Marianne Hontiveros, â€Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. Last February 2011, Tiger said it would buy a 32. 5% stake in Philippine low-cost carrier Seair, following a marketing partnership between the two airlines late 2010. Tiger’s chief executive Tony Davis says that by taking a stake in Seair, his airline would be able to take a bigger share in â€Å"a major market opportunity for low cost airlines†. The move would also allow Seair to c ompete more effectively against local market leader Cebu Pacific, which had a successful IPO last year and is rapidly expanding both its fleet and network. (http://www. flightglobal. om/news/articles/low-cost-carriers-growth-expectations-355702/) †¢The year 2012 put the global spotlight on the Philippine aviation industry, largely due to the phenomenal performance of the low-cost carriers flying domestic and international routes. The share of budget carriers in the the Philippines in the first 9 months of 2012 has soared to an average of 60%, reflecting one of the highest in the world, according to business consultancy firm Innodata. Almost 80% of the domestic market’s 15. 5 million passengers and about 30% of international’s 12. 5 million flew budget airlines in January-to-September. Since budget flights were introduced to Filipinos in 2005, the number of passengers hopping from one of the archipelago’s 7,100 islands to the next, or to Asian destinations less than 4 hours away, have been growing by leaps and bounds. The year 2012 saw the highest jumps. The promise of low fares and new destinations were key reasons for this exponential growth. Budget carriers, in turn, battled it out in this increasingly competitive playing field by acquiring fuel-efficient aircraft and testing new markets. Some beefed up their war chest by getting new owners or partners with deeper pockets or wider reach. http://www. rappler. com/business/18371-low-cost-carriers-drive-aviation-growth) †¢Ã¢â‚¬Å"Tiger Airways, however, said the long-term potential of the Indonesian and Philippines air travel market is promising. † (http://www. interaksyon. com/business/53511/tiger-airways-says-seair-unlikely-to-turn-in-a-profit-in-2013) †¢The resulting operational and cost ef ficiencies will ensure more low fare seats are available and contribute to the growth of SEAIR and the Clark gateway, benefiting customers in the Philippines and across the Asia Pacific region. Avelino Zapanta, SEAIR’s President and CEO, said, â€Å"With this new collaboration with Tiger Airways, we will also be able to serve more international visitors to the Philippines by offering more destinations with great value, low fares. In addition, the introduction of these new jet services will create a welcome boost to the Philippines tourism industry and create more high calibre local jobs. † Chin Sak Hin, Chief Financial Officer of Tiger Airways Holdings Limited, said, â€Å"We are very excited to be working with SEAIR as the first â€Å"Partner Airline† of tigerairways. com. Besides the cost advantages resulting from basing aircraft and crew in Clark, SEAIR’s extensive experience and brand recognition will ensure that more customers in the Philippines and internationally can access the same low fares offered by Tiger Airways when using the leading regional travel portal â€Å"tigerairways. com†. Together with Tiger Airways’ strong marketing and distribution platform in Singapore and across major markets in the region, it will be a powerful combination that offers unbeatable value and fares to even more travellers. (http://www. tigerairways. com/news/OA_20110224_Tiger_Airways_Plans_To_Purchase_Major_Stake_in_SEAir. df) †¢Ã¢â‚¬Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. AirAsia, Inc. is excited to start contributing to the economy of Clark and the rest of the countr y by boosting tourism and offering job opportunities to Filipinos,† said Marianne B. Hontiveros, chief executive of AirAsia, Inc. † †¢Ã¢â‚¬Å"We plan to make Clark the hub for flights to popular destinations including Singapore, Hong Kong, Taiwan, China, Thailand, Korea and Japan. Travel will become much easier and more affordable for tourists and overseas Filipino workers,† Hontiveros added. Hontiveros, Antonio O. Cojuangco Jr. and Michael L. Romero own 60% of AirAsia, Inc. in equal partnership. The remaining 40% is owned by AirAsia Berhad. 3. Relevance of the Philippine population in the regional LCC’s interest of operation According to the Pacific Asia Travel Association, as of 2011, there are 114 million online visitors who check out the internet for Airlines which are aged 15 and above and who have internet access in schools, works, homes, etc. In the Philippines, 11% of the total population has access to the internet and check out these sites for low-cost airfares. This study shows that the higher the population is the more online hits and the more famous the air carrier gets when it comes to low-cost fares. AirAsia has topped the list of most-visited websites with 3,380,000 visits and second is, Tiger Airways which increased 226% from 554,000 to 1,805,000. Low-cost airlines in Asia Pacific have already seen substantial growth, even just in the past year. With many of these carriers adopting highly web-centric models, it is significant that they attract more than their fair share of the young Internet users in the region. For these young travellers, low-cost airlines may be the first time that they have to book and buy their own travel, providing for many the portal into continued use of the web as an e-commerce channel. Significant upside in the market remains as Internet penetration increases in the region, and people who could not afford to travel before can now take cheaper flights. The younger generation as well as the continued improvements in site usability and security will also begin to influence older Internet users to adopt the web as a channel for researching and booking travel. â€Å"PATA sees low-cost carriers as an increasingly important part of the travel ecosystem in Asia Pacific and this study has proven that,† remarks John Koldowski, Deputy Chief Executive Officer and Head, Office of Strategy Management, PATA. â€Å"As consumers across demographic segments continue to turn to the web for their travel needs, it How to cite Outlook of Domestic and International Tourism in the Philippines, Papers

Customer Relationship Management

Question: Discuss about theCustomer Relationship Management. Answer: Introduction Marketing analytics of IBM refers to the measurement of performance of marketing for maximizing the effectiveness and optimization of Return on Investment of the company. Customer Relationship Management (CRM) refers to an analytical term which contains the strategies, practices, and technologies which the company uses for managing and analyzing the interaction of the customer as well as customer lifecycle data. CRM has an aims to build up a healthy relationship with the client for taking consideration into the growth of sales. IBM (International Business Machine Corporation) is one of the international companies, and its biggest brand is situated in Australia. The company maintains its CRM system well in the foreign market segmentation as well as in Australia. The CRM system of IBM contains different approaches of relationship with customers through various medium of communication and channels which may include the website of the company, live chat, telephone, Email, the material of marketing and through social media. The best way to CRM system of IBM is to solve the customer's query through face to face communication (Parasnis 2012). The company came to the effect around 50 years ago in the industry. IBM provides information to customers through such analytics also makes some advertising related to the same approach of business to run the company widely into the international market. The success of IBM depends on the successful approval of the marketing analytics in the business of Australia. Now the company is making more profit and revenue in its day-to-day business world. Marketing analytics of IBM helps to refine the development of the product in the market at the time of competitions. To impact the relationship between customers and business the analytics of marketing is very much needed in the company (Graf 2013). Strategic Value of CRM system in IBM The strategy of CRM refers to the method of collection of information and analyzes the potential design for the support of marketing decision and sales. It also helps in understanding and supporting the existing and prospective needs of the customers. The strategic value of CRM in IBM plays a vital role in the international business approach which may lead to success in Australia. This strategy may signify the mission, objective, and growth of the organization. It raises the development of business work project at the group. With the help of strategic value of CRM, the IBM can make the better decision making and also assist in the management of the company's products and customers in Australia. The company manages the relationship between business and customers with the help of strategic value of CRM within the industry (Graf et al. S 2013). Analysis As IBM is one of the biggest international companies in all over the world, it has served various operating systems and software like computer software and computer hardware. It also served the IT services and IT consulting within the country. Though the Head Quarter of the company is situated in U.S, the company is running well in Australia as well. Now the company is spreading over the global market segmentation. As per review of the company Ginni Rometty is the present CEO of IBM. The company has its current revenue more than $104.5 billion and has a profit of $16.6 billion in the current market. Now the company has more than 434,246 employees into the global company of IBM. Some of the big companies are the main competitors of IBM like Apple, Dell, Microsoft and much more (Tess 2013). As IBM is the brand reputed company in all over the world, it makes diversification of business strategy within the country. The company gives more focus on other companies which is bigger in nature because it is an expendable software and service solution company in Australia. It is one of the positive points of the company to integrate the product and service into the global market segmentation. The company may increase the service and also division of software if the demand for that service is more in the market. In the year 2012, the company had a branded value near about $75.5 billion, and it was the 3rd more valuable brand in the world. In today's era, as the company has more branded value, more people involved in the business to a great quantity. In the year 2000, the company had only 35% earnings from its hardware sales, for this the profit margin was reduced at that time. Then the company decided to produce more segments. Then the diversification of IBM segments is divided i nto four parts that are hardware, software, service and financing/consulting (Mohr and Sengupta 2014). Literature Review of Marketing Analytics Marketing analytics of IBM refers to the measurement of performance of marketing for maximizing the effectiveness and optimization of Return on Investment of the company. The company allows the competitors to be more efficient in their work to understand the analytics of marketing and also has to reduce the wastage of natural resources to work in the proper analytics of marketing. It is a related aspect of international business of IBM because the company follows the strategy of marketing analytics. The company is trying to design its product and giving new features to the existing products with the help of marketing analytics in Australia as well as outside country. IBM provides information to customers through such analytics also makes some advertising related to the same approach of business to run the company widely into the international market (Germann Lilien and Rangaswamy 2013). Benefits and Importance of Marketing Analytics of IBM Marketing analytics plays a vital role in the success of IBM in Australia. There are several benefits of marketing analytics in IBM which are as follows; To impact the relationship between customers and business the analytics of marketing is very much needed in the company (Wu and Lu 2012). Proper utilization of natural resources must maintain in the company with the help of marketing analytics. The success of IBM depends on the successful approval of the marketing analytics in the business of Australia (Wedel and Kannan 2016). Marketing analytics of IBM helps to refine the development of the product in the market between competitions. IBM optimizes the Supply Chain with the aid of marketing analytics of the company in Australia (Rangaswamy 2013). Challenges for Marketing Analytics in IBM There are many challenges faced by marketing analytics to grow up the company into the international business world. If the challenges are not maintained properly, the company may suffer from the loss. These challenges are as follows; It is one of the fundamental challenges of marketing analytics of IBM is to provide proper satisfaction to the employee and acts as an improvement in marketing data performance (Moreira and Victor 2015). With the help of marketing analytics, the company must combine data from various ways for drawing Association and for making the prediction in the company. The marketing analytics of the company helps to make fund in the new analytical tools and give a proper solution as per needs of the company. The analytics faces the challenges of measurement to attributes the market segmentation of IBM within the whole channels across the country. The company integrates the system of information disparately with the help of marketing analytics of the company. Marketing analytics help the company to improve the quality of data and solving the related issue in the company (Reinartz 2012). It faces the challenge of data processing in a more rapid manner and also reduces the latency in the company in Australia. Marketing analytics must maintain the clarification of data utilization as barriers of regulation and effectiveness. It is a challenge for marketing analytics to increase the awareness and support the decision-making level in IBM of Australia (Fukawa and Swayne 2016). Use of Technology As IBM is the largest Information Technology Company in all over the world by its revenue nature, it has some latest technology for moving up the business into global market segmentation. The company has included both hardware and software server for better natural resources in current day as well as in future. The company includes some outsourcing technology for the outside country of IBM. The technology of IBM is enough to maintain the business in the country of Australia. To run the business into the global market segmentation, the company needs to have some latest technology for growing the business outside Australia (Shum Busaba and Jacobi 2013). It is no doubt the company is increasing in the industry but in the sense of competition in the market; the company needs to improve some of its technologies and tools. The company has to give some new features to its existing technology and have to operate some latest hardware and software system as per market needs. The company needs to have some other equipment and software server and storage of the product. Though the company has the technology of software system, it also needs to have some latest application software and outsourcing service management tools for making international business apart from Australia (Paroutis Bennett and Heracleous 2014). Conclusion From the above discussion it has been considered that Customer Relationship Management refers to an analytical term which contains the strategies, practices, and technologies which the company uses for managing and analyzing the interaction of the customer as well as customer lifecycle data. IBM is one of the international companies, and its biggest brand is situated in Australia. CRM system in IBM plays a vital role in the current market segmentation to run the business into the international market. Some analytical and literature view has been discussed in this report as per CRM system of IBM. From the above discussion it has been concluded that the company is running in most of the foreign countries with 434,246 employees in all over the world. The strategic value of CRM in IBM is an approach which may lead to success in Australia. With the help of strategic value of CRM, the IBM can make the better decision making and also help in the management of the company's products and customers in Australia. The report disclosed the marketing analytics strategy of IBM and also the necessity of CRM in the current market segmentation. There are many challenges which are faced by the proper CRM system in the company. The marketing analytics of the company helps to make fund in the new analytical tools and give a proper solution as per needs of the company. Though the company has some information technology and operating system, it has to set up some new latest technology for the growth of the company. The company has included both hardware and software server for better natural resources in current day as well as in future. There are many ways of doing CRM system in the company which is discussed above in the study. If IBM maintains CR M system correctly in the company, it may lead to success and will get better growth of the company in Australia and outside country. References Dodgson, M., Gann, D.M. and Phillips, N., 2013. Organizational learning and the technology of foolishness: The case of virtual worlds at IBM.Organization Science,24(5), pp.1358-1376. Germann, F., Lilien, G.L. and Rangaswamy, A., 2013. Performance implications of deploying marketing analytics.International Journal of Research in Marketing,30(2), pp.114-128. Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the transformation of marketing.Journal of Business Research,69(2), pp.897-904. Graf, M., Schlegelmilch, B.B., Mudambi, S.M. and Tallman, S., 2013. 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Paroutis, S., Bennett, M. and Heracleous, L., 2014. A strategic view on smart city technology: The case of IBM Smarter Cities during a recession.Technological Forecasting and Social Change,89, pp.262-272. Pattnaik, P., Moreira, J. and Victor, D.W., 2015. Preface: IBM POWER8 technology.IBM Journal of Research and Development,59(1), pp.1-4. Payne, A. and Frow, P., 2013.Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press. Slater, S.F., Mohr, J.J. and Sengupta, S., 2014. Radical product innovation capability: Literature review, synthesis, and illustrative research propositions.Journal of Product Innovation Management,31(3), pp.552-566. Tess, P.A., 2013. The role of social media in higher education classes (real and virtual)A literature review.Computers in Human Behavior,29(5), pp.A60-A68. Wu, S.I. and Lu, C.L., 2012. The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan.International Journal of Hospitality Management,31(1), pp.276-285. Xu, Z., Frankwick, G.L. and Ramirez, E., 2016. Effects of Big Data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective.Journal of Business Research,69(5), pp.1562-1566.