Tess of the DUrbervilles by THomas Hardy Essay - 718 Words

Tess of the DUrbervilles is a movie based on a novel by Thomas Hardy. The story involves a young girl named Tess who will be the victim, the prey, and sometimes the lover of many men. She will go through this without ever understanding what it is that those men want of her. The first man in her life is her father, whose name is John Durbeyfield. He was a drunken farmer. John discovers from the local parson that he is related to the noble local family of dUrbervilles. After finding out this information, the farmer and his wife immediately send their beautiful daughter, Tess, off to meet and introduce the dUrbervilles and if everything works out win a position in their household. Tess is almost immediately seduced by one of her†¦show more content†¦The final scene is reflecting the harshness of the work and the desolation of Tess life. The spirited women idealized for her courage in the story, Tess Durbeyfield is the eldest daughter of a poor family. In the face of near constant harmful circumstances, Tess holds onto her pure heart and sensitive soul. Tesss physicality is referred to so frequently in the novel that its hard not to think of her attractiveness as her defining characteristic. Some characters in the novel arent able to see past her good looks. The scene in which she first meets Alec DUrberville points out that Alecs obsession with Tess is purely physical, and his physical attraction to her has to do with her beauty. Tess herself views her own physical beauty with pride, only to think that Angel is proud to have a pretty wife. At other times, she is self-conscious and embarrassed about her good looks. When she travels alone after Angel has left her, she goes so far as to disguise herself so that shell be able to avoid the unwanted remarks and unpleasant looks of men on the road. She snips off her eyebrows and ties a bandage around her chin so she wont be looked down upon because of her looks. She somehow sees her own physical attractiveness as a sin. Its something she cannot help, her body features tempts men, and causes them to accuse her of deliberately tempting them. She falls for men very easily and gets pregnant by her cousin.Show MoreRelatedTess of the DUrbervilles by Thomas Hardy Essay1070 Words   |  5 Pagesis what Tess Durbeyfield had to do in Tess of the Durbervilles by Thomas Hardy. Tess’s strength develops as she contends with two cultural issues; the cultural expectation for women to be pure, and the cultural system of a social hierarchy. In Tess of the Durbervilles, there is a double standard for women, for Tess. Women are expected to be pure because without their pureness, they are soiled and unsuitable for marriage. Therefore, when Tess was taken advantage of by Alec D’urberville, she wasRead More Analysis of Tess of the DUrbervilles by Thomas Hardy Essay3684 Words   |  15 PagesAnalysis of Tess of the DUrbervilles by Thomas Hardy The depth of artistic unity found in Thomas Hardys Tess of the DUrbervilles pervades every chapter of the novel. No one chapter is less important than another because each is essential in order to tell the tragic tale of Tess Durbeyfield. There is never an instance in Hardys prose that suggests frill or excess. Themes of the Industrial Revolution in England, the status of women during Victorian England, Christianity vs. Paganism, mattersRead MoreEssay about Tess of the D’Urbervilles by Thomas Hardy 1483 Words   |  6 Pagesimmense achievement was the increasing encroachment on the previously untouched natural world. Many great minds grew weary of such advances and conveyed their apprehension through the popular literature of the time. The pivotal novel Tess of the D’Urbervilles by Thomas Hardy explores the impact that industrialists with access to technology had on the pastoral countryside and lower classes. Conan Doyle expands on this message in his novel The Hound of the Baskervilles, by examining how the well-educatedRead MoreThomas Hardy- Tess of the D’urbervilles (Non-African)1366 Words   |  6 PagesTHEMATIC PRE-OCCUPATION, DICTION, SETTING AND PLOT, ASSESS THOMAS HARDY â€Å"TESS OF THE D’URBERVILLES AND MORAL†. THOMAS HARDY- TESS OF THE D’URBERVILLES (NON-AFRICAN) Pre-Occupation Thomas hardy first in his career became an apprentice to John Hicks. A Dorchester Architect for several years, his practice architecture in Dorchester, he also simultaneously studied Greek and Latin. It was during this period that he began written poetry. In 1862, Hardy moved to London ad worked as a Architect for ArthurRead More Injustice in Tess of the DUrbervilles by Thomas Hardy Essay1800 Words   |  8 Pagessomeone or something, but often this blame is misplaced, which is unfair in itself. In Tess of the DUrbervilles, Thomas Hardy depicts the injustice of life and the effects of mislaid blame through his use of imagery and diction. Hardy uses imagery throughout the novel in order to explicitly define the ways in which life is unjust. This injustice is first displayed at Prince?s death, then again at his burial. Hardy chooses specific words to enable the reader to see exactly what is happing. He describesRead MoreTragedy in Tess of the D’Urberville by Thomas Hardy Essay893 Words   |  4 PagesHardy’s novel Tess of the D’Urberville is based on the tragedy of Tess’ life. Throughout the novel Tess goes through numerous amounts of suffering .Traditionally, it was believed that tragedy was due to hamartia. Aristotle described hamartia as a flaw that leads to the fall of the protagonist caused by mistake in a person’s behaviour. However, Tess does not have a flaw but she still suffers despite the fact that she did not do anything wrong. Hardy demonstrates that Tess is a woman in a patriarchalRead MoreReinvention of Self in Tess of the D’Urbervilles by Thomas Hardy880 Word s   |  4 PagesTess D’Urberville, the protagonist of Tess of the D’Urbervilles, must ask herself this very important question as she navigates the complexity of her life. Although she must provide for her family by running errands, taking care of her younger siblings, and managing her unruly parents Tess is a product of her culture. She is unintentionally passive in dire situations – such as when she drifted into a reverie and killed the family horse, or when fell asleep and was raped. Tess is also a symbol ofRead MoreTess of the dUrbervilles by Thomas Hardy: An essay on the characters representing social class and social change2232 Words   |  9 PagesThe author Thomas Hardy lived and wrote in a time of difficult social change, when England was making its slow and painful transition from an old-fashioned, agricultural nation to a modern, industrial one. Businessmen and entrepreneurs, or new money, joined the ranks of the social elite, as some families of t he ancient aristocracy, or old money, faded into obscurity. Hardy s novel Tess of the d Urbervilles clearly illustrates his views on the harsh social changes in his time period, which wereRead MoreTess of the DUrbervilles5394 Words   |  22 PagesTess of the DUrbervilles Quotes Tess of the DUrbervillesbyThomas Hardy 62,218 ratings, 3.62 average rating, 3,301 reviews Tess of the DUrbervilles Quotes (showing 1-50 of 88) â€Å"A strong woman who recklessly throws away her strength, she is worse than a weak woman who has never had any strength to throw away.† ― Thomas Hardy, Tess of the DUrbervilles tags: strength, woman â€Å"Did you say the stars were worlds, Tess? Yes. All like ours? I dont know, but I think so. They sometimes seem toRead More Thomas Hardys Use of Fallen Women in His Writings Essay examples544 Words   |  3 PagesThomas Hardys Use of Fallen Women in His Writings Thomas Hardy sheds new light on the idea of the fallen woman. Throughout several of his works, he portrays the fallen woman through her own eyes, and, in doing so, presents a different perspective. Three of his works which establish this new perspective are the poem, The Ruined Maid, and the novels Far from the Madding Crowd and Tess of the dUrbervilles. In The Ruined Maid, which he wrote in 1866, Hardy focuses on one womans recent

Outlook of Domestic and International Tourism in the Philippines Free Essays

1. Outlook of Domestic and International Tourism in the Philippines: †¢According to the Philippine National Tourism Development Plan 2011-2016, DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision, they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6. We will write a custom essay sample on Outlook of Domestic and International Tourism in the Philippines or any similar topic only for you Order Now 6 M international arrivals and 34. M domestic travellers generating PhP1,759 billion in total expenditure, contributing 6. 78% to GDP and employing 6. 5 million people by 2016. With that being said they created objectives to achieve the goal which is to improve market access and connectivity by rapidly expanding capacity of secondary international airports, expanding connectivity between Philippines and its key growth markets and implementing a strategic access infrastructure program between secondary international airports and strategic destinations. Developing and marketing competitive tourist destinations and products by implementing a sustainable tourism destination infrastructure program, developing diversified tourism products that engage local communities, implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural cultural heritage and vulnerable groups PPP-based marketing strategy and action plan. Lastly, improving tourism institutional, governance and human resource capacities by institutionalizing roles and responsibilities of DOT and LGUs, developing a competent well motivated and productive tourism workforce and improving governance in the area of safety, security, and in dealing with tourists. (http://asiapacific. unwto. org/sites/all/files/pdf/philippines_5. pdf) †¢As of January 2013, DOT Secretary Ramon Jimenez, have missed the target of 5 million tourist arrivals by less than 300,000 (4. 6 Million), and is eyeing the 5 million by the end of 2013. He will do it by intensifying the marketing campaign overseas, increasing the number of hotels and room accommodations, and most importantly, improving the so-called one of the worst airports in the world which is NAIA. (http://www. abs-cbnnews. com/business/01/17/13/dot-misses-2012-tourist-arrival-target) 2. Interest of Air Asia and Tiger Airways in the Philippine Operation: †¢AirAsia has affiliates in Indonesia and Thailand, both of which could have an IPO later this year, as well as long-haul associate AirAsia X. It has also announced plans to start up an affiliate in the Philippines. Clark will be the 13th regional hub of the AirAsia group, in addition to its bases in Malaysia, Thailand and Indonesia. Increasingly, however, AirAsia is finding that it has to share its turf with Singapore Airlines’ associate Tiger, which has announced plans of its own for the Philippine and Thai market. Accoording to AirAsia’s chief executive Marianne Hontiveros, â€Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. Last February 2011, Tiger said it would buy a 32. 5% stake in Philippine low-cost carrier Seair, following a marketing partnership between the two airlines late 2010. Tiger’s chief executive Tony Davis says that by taking a stake in Seair, his airline would be able to take a bigger share in â€Å"a major market opportunity for low cost airlines†. The move would also allow Seair to c ompete more effectively against local market leader Cebu Pacific, which had a successful IPO last year and is rapidly expanding both its fleet and network. (http://www. flightglobal. om/news/articles/low-cost-carriers-growth-expectations-355702/) †¢The year 2012 put the global spotlight on the Philippine aviation industry, largely due to the phenomenal performance of the low-cost carriers flying domestic and international routes. The share of budget carriers in the the Philippines in the first 9 months of 2012 has soared to an average of 60%, reflecting one of the highest in the world, according to business consultancy firm Innodata. Almost 80% of the domestic market’s 15. 5 million passengers and about 30% of international’s 12. 5 million flew budget airlines in January-to-September. Since budget flights were introduced to Filipinos in 2005, the number of passengers hopping from one of the archipelago’s 7,100 islands to the next, or to Asian destinations less than 4 hours away, have been growing by leaps and bounds. The year 2012 saw the highest jumps. The promise of low fares and new destinations were key reasons for this exponential growth. Budget carriers, in turn, battled it out in this increasingly competitive playing field by acquiring fuel-efficient aircraft and testing new markets. Some beefed up their war chest by getting new owners or partners with deeper pockets or wider reach. http://www. rappler. com/business/18371-low-cost-carriers-drive-aviation-growth) †¢Ã¢â‚¬Å"Tiger Airways, however, said the long-term potential of the Indonesian and Philippines air travel market is promising. † (http://www. interaksyon. com/business/53511/tiger-airways-says-seair-unlikely-to-turn-in-a-profit-in-2013) †¢The resulting operational and cost ef ficiencies will ensure more low fare seats are available and contribute to the growth of SEAIR and the Clark gateway, benefiting customers in the Philippines and across the Asia Pacific region. Avelino Zapanta, SEAIR’s President and CEO, said, â€Å"With this new collaboration with Tiger Airways, we will also be able to serve more international visitors to the Philippines by offering more destinations with great value, low fares. In addition, the introduction of these new jet services will create a welcome boost to the Philippines tourism industry and create more high calibre local jobs. † Chin Sak Hin, Chief Financial Officer of Tiger Airways Holdings Limited, said, â€Å"We are very excited to be working with SEAIR as the first â€Å"Partner Airline† of tigerairways. com. Besides the cost advantages resulting from basing aircraft and crew in Clark, SEAIR’s extensive experience and brand recognition will ensure that more customers in the Philippines and internationally can access the same low fares offered by Tiger Airways when using the leading regional travel portal â€Å"tigerairways. com†. Together with Tiger Airways’ strong marketing and distribution platform in Singapore and across major markets in the region, it will be a powerful combination that offers unbeatable value and fares to even more travellers. (http://www. tigerairways. com/news/OA_20110224_Tiger_Airways_Plans_To_Purchase_Major_Stake_in_SEAir. df) †¢Ã¢â‚¬Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. AirAsia, Inc. is excited to start contributing to the economy of Clark and the rest of the countr y by boosting tourism and offering job opportunities to Filipinos,† said Marianne B. Hontiveros, chief executive of AirAsia, Inc. † †¢Ã¢â‚¬Å"We plan to make Clark the hub for flights to popular destinations including Singapore, Hong Kong, Taiwan, China, Thailand, Korea and Japan. Travel will become much easier and more affordable for tourists and overseas Filipino workers,† Hontiveros added. Hontiveros, Antonio O. Cojuangco Jr. and Michael L. Romero own 60% of AirAsia, Inc. in equal partnership. The remaining 40% is owned by AirAsia Berhad. 3. Relevance of the Philippine population in the regional LCC’s interest of operation According to the Pacific Asia Travel Association, as of 2011, there are 114 million online visitors who check out the internet for Airlines which are aged 15 and above and who have internet access in schools, works, homes, etc. In the Philippines, 11% of the total population has access to the internet and check out these sites for low-cost airfares. This study shows that the higher the population is the more online hits and the more famous the air carrier gets when it comes to low-cost fares. AirAsia has topped the list of most-visited websites with 3,380,000 visits and second is, Tiger Airways which increased 226% from 554,000 to 1,805,000. Low-cost airlines in Asia Pacific have already seen substantial growth, even just in the past year. With many of these carriers adopting highly web-centric models, it is significant that they attract more than their fair share of the young Internet users in the region. For these young travellers, low-cost airlines may be the first time that they have to book and buy their own travel, providing for many the portal into continued use of the web as an e-commerce channel. Significant upside in the market remains as Internet penetration increases in the region, and people who could not afford to travel before can now take cheaper flights. The younger generation as well as the continued improvements in site usability and security will also begin to influence older Internet users to adopt the web as a channel for researching and booking travel. â€Å"PATA sees low-cost carriers as an increasingly important part of the travel ecosystem in Asia Pacific and this study has proven that,† remarks John Koldowski, Deputy Chief Executive Officer and Head, Office of Strategy Management, PATA. â€Å"As consumers across demographic segments continue to turn to the web for their travel needs, it How to cite Outlook of Domestic and International Tourism in the Philippines, Papers

Customer Relationship Management

Question: Discuss about theCustomer Relationship Management. Answer: Introduction Marketing analytics of IBM refers to the measurement of performance of marketing for maximizing the effectiveness and optimization of Return on Investment of the company. Customer Relationship Management (CRM) refers to an analytical term which contains the strategies, practices, and technologies which the company uses for managing and analyzing the interaction of the customer as well as customer lifecycle data. CRM has an aims to build up a healthy relationship with the client for taking consideration into the growth of sales. IBM (International Business Machine Corporation) is one of the international companies, and its biggest brand is situated in Australia. The company maintains its CRM system well in the foreign market segmentation as well as in Australia. The CRM system of IBM contains different approaches of relationship with customers through various medium of communication and channels which may include the website of the company, live chat, telephone, Email, the material of marketing and through social media. The best way to CRM system of IBM is to solve the customer's query through face to face communication (Parasnis 2012). The company came to the effect around 50 years ago in the industry. IBM provides information to customers through such analytics also makes some advertising related to the same approach of business to run the company widely into the international market. The success of IBM depends on the successful approval of the marketing analytics in the business of Australia. Now the company is making more profit and revenue in its day-to-day business world. Marketing analytics of IBM helps to refine the development of the product in the market at the time of competitions. To impact the relationship between customers and business the analytics of marketing is very much needed in the company (Graf 2013). Strategic Value of CRM system in IBM The strategy of CRM refers to the method of collection of information and analyzes the potential design for the support of marketing decision and sales. It also helps in understanding and supporting the existing and prospective needs of the customers. The strategic value of CRM in IBM plays a vital role in the international business approach which may lead to success in Australia. This strategy may signify the mission, objective, and growth of the organization. It raises the development of business work project at the group. With the help of strategic value of CRM, the IBM can make the better decision making and also assist in the management of the company's products and customers in Australia. The company manages the relationship between business and customers with the help of strategic value of CRM within the industry (Graf et al. S 2013). Analysis As IBM is one of the biggest international companies in all over the world, it has served various operating systems and software like computer software and computer hardware. It also served the IT services and IT consulting within the country. Though the Head Quarter of the company is situated in U.S, the company is running well in Australia as well. Now the company is spreading over the global market segmentation. As per review of the company Ginni Rometty is the present CEO of IBM. The company has its current revenue more than $104.5 billion and has a profit of $16.6 billion in the current market. Now the company has more than 434,246 employees into the global company of IBM. Some of the big companies are the main competitors of IBM like Apple, Dell, Microsoft and much more (Tess 2013). As IBM is the brand reputed company in all over the world, it makes diversification of business strategy within the country. The company gives more focus on other companies which is bigger in nature because it is an expendable software and service solution company in Australia. It is one of the positive points of the company to integrate the product and service into the global market segmentation. The company may increase the service and also division of software if the demand for that service is more in the market. In the year 2012, the company had a branded value near about $75.5 billion, and it was the 3rd more valuable brand in the world. In today's era, as the company has more branded value, more people involved in the business to a great quantity. In the year 2000, the company had only 35% earnings from its hardware sales, for this the profit margin was reduced at that time. Then the company decided to produce more segments. Then the diversification of IBM segments is divided i nto four parts that are hardware, software, service and financing/consulting (Mohr and Sengupta 2014). Literature Review of Marketing Analytics Marketing analytics of IBM refers to the measurement of performance of marketing for maximizing the effectiveness and optimization of Return on Investment of the company. The company allows the competitors to be more efficient in their work to understand the analytics of marketing and also has to reduce the wastage of natural resources to work in the proper analytics of marketing. It is a related aspect of international business of IBM because the company follows the strategy of marketing analytics. The company is trying to design its product and giving new features to the existing products with the help of marketing analytics in Australia as well as outside country. IBM provides information to customers through such analytics also makes some advertising related to the same approach of business to run the company widely into the international market (Germann Lilien and Rangaswamy 2013). Benefits and Importance of Marketing Analytics of IBM Marketing analytics plays a vital role in the success of IBM in Australia. There are several benefits of marketing analytics in IBM which are as follows; To impact the relationship between customers and business the analytics of marketing is very much needed in the company (Wu and Lu 2012). Proper utilization of natural resources must maintain in the company with the help of marketing analytics. The success of IBM depends on the successful approval of the marketing analytics in the business of Australia (Wedel and Kannan 2016). Marketing analytics of IBM helps to refine the development of the product in the market between competitions. IBM optimizes the Supply Chain with the aid of marketing analytics of the company in Australia (Rangaswamy 2013). Challenges for Marketing Analytics in IBM There are many challenges faced by marketing analytics to grow up the company into the international business world. If the challenges are not maintained properly, the company may suffer from the loss. These challenges are as follows; It is one of the fundamental challenges of marketing analytics of IBM is to provide proper satisfaction to the employee and acts as an improvement in marketing data performance (Moreira and Victor 2015). With the help of marketing analytics, the company must combine data from various ways for drawing Association and for making the prediction in the company. The marketing analytics of the company helps to make fund in the new analytical tools and give a proper solution as per needs of the company. The analytics faces the challenges of measurement to attributes the market segmentation of IBM within the whole channels across the country. The company integrates the system of information disparately with the help of marketing analytics of the company. Marketing analytics help the company to improve the quality of data and solving the related issue in the company (Reinartz 2012). It faces the challenge of data processing in a more rapid manner and also reduces the latency in the company in Australia. Marketing analytics must maintain the clarification of data utilization as barriers of regulation and effectiveness. It is a challenge for marketing analytics to increase the awareness and support the decision-making level in IBM of Australia (Fukawa and Swayne 2016). Use of Technology As IBM is the largest Information Technology Company in all over the world by its revenue nature, it has some latest technology for moving up the business into global market segmentation. The company has included both hardware and software server for better natural resources in current day as well as in future. The company includes some outsourcing technology for the outside country of IBM. The technology of IBM is enough to maintain the business in the country of Australia. To run the business into the global market segmentation, the company needs to have some latest technology for growing the business outside Australia (Shum Busaba and Jacobi 2013). It is no doubt the company is increasing in the industry but in the sense of competition in the market; the company needs to improve some of its technologies and tools. The company has to give some new features to its existing technology and have to operate some latest hardware and software system as per market needs. The company needs to have some other equipment and software server and storage of the product. Though the company has the technology of software system, it also needs to have some latest application software and outsourcing service management tools for making international business apart from Australia (Paroutis Bennett and Heracleous 2014). Conclusion From the above discussion it has been considered that Customer Relationship Management refers to an analytical term which contains the strategies, practices, and technologies which the company uses for managing and analyzing the interaction of the customer as well as customer lifecycle data. IBM is one of the international companies, and its biggest brand is situated in Australia. CRM system in IBM plays a vital role in the current market segmentation to run the business into the international market. Some analytical and literature view has been discussed in this report as per CRM system of IBM. From the above discussion it has been concluded that the company is running in most of the foreign countries with 434,246 employees in all over the world. The strategic value of CRM in IBM is an approach which may lead to success in Australia. With the help of strategic value of CRM, the IBM can make the better decision making and also help in the management of the company's products and customers in Australia. The report disclosed the marketing analytics strategy of IBM and also the necessity of CRM in the current market segmentation. There are many challenges which are faced by the proper CRM system in the company. The marketing analytics of the company helps to make fund in the new analytical tools and give a proper solution as per needs of the company. Though the company has some information technology and operating system, it has to set up some new latest technology for the growth of the company. The company has included both hardware and software server for better natural resources in current day as well as in future. There are many ways of doing CRM system in the company which is discussed above in the study. If IBM maintains CR M system correctly in the company, it may lead to success and will get better growth of the company in Australia and outside country. References Dodgson, M., Gann, D.M. and Phillips, N., 2013. Organizational learning and the technology of foolishness: The case of virtual worlds at IBM.Organization Science,24(5), pp.1358-1376. Germann, F., Lilien, G.L. and Rangaswamy, A., 2013. Performance implications of deploying marketing analytics.International Journal of Research in Marketing,30(2), pp.114-128. Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the transformation of marketing.Journal of Business Research,69(2), pp.897-904. Graf, M., Schlegelmilch, B.B., Mudambi, S.M. and Tallman, S., 2013. Outsourcing of customer relationship management: Implications for customer satisfaction.Journal of Strategic Marketing,21(1), pp.68-81. Hsu, J., 2014. IBM's new brain [News].IEEE Spectrum,51(10), pp.17-19. Jrvinen, J., Tllmen, A. and Karjaluoto, H., 2015. Web analytics and social media monitoring in industrial marketing: Tools for improving marketing communication measurement. InMarketing Dynamism Sustainability: Things Change, Things Stay the Same(pp. 477-486). Springer International Publishing. Kumar, V. and Reinartz, W., 2012.Customer relationship management: Concept, strategy, and tools. Springer Science Business Media. Lee, K.Y. and Kim, J., 2016. Artificial Intelligence Technology Trends and IBM Watson References in the Medical Field.Korean Medical Education Review,18(2), pp.51-57. Parasnis, G., 2012. From social media to Social CRM What customers want, 2011 URL: ftp://public. dhe. ibm. com/common/ssi/ecm/en/gbe03391usen/GBE03391USEN.PDF (Abgerufen am 11. Paroutis, S., Bennett, M. and Heracleous, L., 2014. A strategic view on smart city technology: The case of IBM Smarter Cities during a recession.Technological Forecasting and Social Change,89, pp.262-272. Pattnaik, P., Moreira, J. and Victor, D.W., 2015. Preface: IBM POWER8 technology.IBM Journal of Research and Development,59(1), pp.1-4. Payne, A. and Frow, P., 2013.Strategic customer management: Integrating relationship marketing and CRM. Cambridge University Press. Slater, S.F., Mohr, J.J. and Sengupta, S., 2014. Radical product innovation capability: Literature review, synthesis, and illustrative research propositions.Journal of Product Innovation Management,31(3), pp.552-566. Tess, P.A., 2013. The role of social media in higher education classes (real and virtual)A literature review.Computers in Human Behavior,29(5), pp.A60-A68. Wu, S.I. and Lu, C.L., 2012. The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan.International Journal of Hospitality Management,31(1), pp.276-285. Xu, Z., Frankwick, G.L. and Ramirez, E., 2016. Effects of Big Data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective.Journal of Business Research,69(5), pp.1562-1566.

The Expantion Of The Us Essay Research free essay sample

The Expantion Of The Us Essay, Research Paper Viky Kayrova The Civil Rights Of Black Americans 03 699 As Reconstruction ended, an highly hard period began for Black citizens. In order to protect their civil rights, they were forced to trust on province authoritiess. Politicians who openly opposed the civil rights of black people largely controlled these province authoritiess. The federal authorities withdrew from the issues refering the rights of inkinesss, and the executive and judicial subdivisions tended to back up the Southern white place. The disfranchisement of inkinesss that had begun in the South with illegal torment and force shortly after the war was about completed by the early old ages of the twentieth century. Many Southern provinces did everything possible to maintain black citizens from voting in order to remain in control of the federal authorities. They enforced canvass revenue enhancements, literacy trials, and the alleged Grandfather Clause. As a consequence of constitutional alterations, the enrollment of black electors in Alabama declined from 181,471 in 1900 to 3,000 in 1901. We will write a custom essay sample on The Expantion Of The Us Essay Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Similar action in Louisiana reduced registered inkinesss from 130, 334 in 1896 to 1,342 in 1904. Besides the alteration in the fundamental law of voting rights for inkinesss in the South, resulted in separation of inkinesss from Whites in assorted facets of mundane life. Blacks were excluded from engagement on juries and were refused service in hotels, eating houses, and amusement Parkss. They were forced to busy separate subdivisions in vehicles of public transit and in public assemblage topographic points. Besides black kids were required to go to separate schools from Whites, and the educational system was different for each race. By the eruption of World War I, alleged Jim Crow Torahs that legalized segregation of inkinesss and Whites existed throughout the South. Jim Crow existed in other parts of the United States every bit good, either by jurisprudence as in the South or by local pattern. The judicial cast of blessing for Jim Crow came in 1896 with the instance of Plessy vs. Ferguson, whereby the U.S. Supreme Court declared constitutional a Louisiana jurisprudence necessitating separation by race on railway managers. The tribunal held that implementing such separation was legal, so long as equal installations were provided for both races. However, the installations that were provided for the inkinesss were no where nigh in quality and service, as the 1s provided for the Whites. This inequality was possibly most annihilating in the country of instruction. Equally tardily as the start of World War II certain Southern school territories did non supply 12 old ages of public instruction for inkinesss. In add-on, inkinesss often suffered favoritism in the distribution of revenue enhancement money for support of schools. Besides there were merely a few publically supported colleges in the South, and even those were of hapless quality. The impotence of inkinesss during the post-Reconstruction period is exemplified in the high rate of lynchings. Between 1882 and 1938, 3,402 lynchings occurred all over the United States. The several efforts to go through a federal antilynching measure during this period were all unsuccessful. In malice of attempts by the Southern whites to stamp down inkinesss politically and to deny them societal equality, the activities and attempts of inkinesss after Reconstruction to better their economic place and political rights eventually reached some success. In 1870, 80 per centum of the black population over 10 old ages of age was illiterate ; by 1900 illiteracy among inkinesss was reduced by almo st 50 per centum. Farm ownership, although still low, increased significantly ; by 1901 about 25 per centum of black husbandmans in the South owned their ain land. Seven inkinesss were elected to the U.S. House of Representatives for a cumulative sum of 13 footings between 1877 and 1901. Besides an association for the promotion of coloured people ( NAACP ) was founded in 1909. One of its laminitiss, William E. B. Du Bois, was the taking interpreter for full and immediate rights for inkinesss. World War I was a turning point in black American history. The figure of inkinesss traveling out of the South after 1877 increased dramatically. This sudden alteration was caused by the high demand for labour in the Northern metropoliss due to worsen of European in-migration. The coming together of big Numberss of inkinesss in the urban countries, the exposure of some inkinesss to European Whites who did non hold the same racial attitude as American Whites, and the war propaganda to do the universe safe for democracy combined to raise the hopes, dreams, and aspirations of inkinesss. However, the segregators did non portion the same optimism due to an rush of lynchings, public violences, and other antiblack force after World War I. The Ku Klux Klan was revived and gained popularity in Northern every bit good as Southern provinces during the 1920s. These actions increased the attempts of inkinesss in political relations, but the changing attitudes among inkinesss found other signifiers of look. During the 1920s noteworthy productions of black literature, music, and art took topographic point, and race consciousness increased. T his societal alteration is best reflected in the Hagiographas of the influential black leader Marcus Garvey, laminitis of the Universal Negro Improvement Association. In the 1930s inkinesss ab initio were less affected by the Depression than Whites because the economic system of the black community was already depressed. Before long, nevertheless, the declining economic conditions hit inkinesss the hardest, as the group at the low terminal of the economic graduated table. Reforms attempted by the New Deal about wholly dealt with economic affairs. The jobs suffered by inkinesss were non addressed because of their racial minority group position. However, in the New Deal attempts to help the hapless, inkinesss encountered the first aid from authorities since Reconstruction. Franklin D. Roosevelt s attitude towards the being of racism, combined with turning unpopularity of the Republican party, caused more and more voting inkinesss to back up the Democratic party. This was frequently an uncomfortable determination for inkinesss, because under the senior status patterns followed by Congress, control by Democrats placed declared segregators in major pla ces of leading. However, the displacement continued, and since the New Deal period inkinesss have progressively voted for Democrats. With the eruption of World War II, black support was given to the war attempt with the hope that the battle against Nazi racism would weaken racism in the United States. Of the 891,000 inkinesss that joined the armed forces, about half a million served overseas. As in World War I the bulk of inkinesss were organized into service units, and many were neer trained in the usage of basic arms. In an effort to promote and better occupation preparation for minority group workers in war industries, President Roosevelt established a national Fair Employment Practices Committee. The war ended, nevertheless, with no major onslaught on favoritism in employment and in labour brotherhoods, and Jim Crow patterns persisted in many parts of both the North and the South.

Material Culture - Artifacts and their Meaning(s)

Material Culture - Artifacts and their Meaning(s) Material culture is a term used in archaeology and other anthropology-related fields to refer to all the corporeal, tangible objects that are created, used, kept and left behind by past and present cultures. Material culture refers to objects that are used, lived in, displayed and experienced; and the terms includes all the things people make, including tools, pottery, houses, furniture, buttons, roads, even the cities themselves. An archaeologist thus can be defined as a person who studies the material culture of a past society: but theyre not the only ones who do that. Material Culture: Key Takeaways Material culture refers to the corporeal, tangible objects created, used, kept, and left behind by people.A term used by archaeologists and other anthropologists.One focus is the meaning of the objects: how we use them, how we treat them, what they say about us.Some objects reflect family history, status, gender, and/or ethnic identity.  People have been making and saving objects for 2.5 million years.  There is some evidence that our cousins the orangutans do the same.   Material Culture Studies Material culture studies, however, focus not just on the artifacts themselves, but rather the meaning of those objects to people. One of the features that characterize humans apart from other species is the extent to which we interact with objects, whether they are used or traded, whether they are curated or discarded. Objects in human life can become integrated into social relationships: for example, strong emotional attachments are found between people and material culture that is connected to ancestors. Grandmothers sideboard, a teapot handed down from family member to family member, a class ring from the 1920s, these are the things that turn up in the long-established television program Antiques Roadshow, often accompanied by family history and a vow to never let them be sold. Recalling the Past, Constructing an Identity Such objects transmit culture with them, creating and reinforcing cultural norms: this kind of object needs tending, this does not. Girl Scout badges, fraternity pins, even Fitbit watches are symbolic storage devices, symbols of social identity that may persist through multiple generations. In this manner, they can also be teaching tools: this is how we were in the past, this is how we need to behave in the present. Objects can also recall past events: antlers collected on a hunting trip, a necklace of beads obtained on holiday or at a fair, a picture book that reminds the owner of a trip, all of these objects contain a meaning to their owners, apart from and perhaps above their materiality. Gifts are set in patterned displays (comparable in some respects to shrines) in homes as markers of memory. Even if the objects themselves are considered ugly by their owners, theyre kept because they keep alive the memory of families and individuals that might otherwise be forgotten. Those objects leave traces, that have established narratives associated with them. Ancient Symbolism All of these ideas, all of these ways that humans interact with objects today have ancient roots. Weve been collecting and venerating objects since we started making tools 2.5 million years ago, and archaeologists and paleontologists are today agreed that the objects that were collected in the past contain intimate information about the cultures that collected them. Today, the debates center on how to access that information, and to what extent that is even possible. Interestingly, there is increasing evidence that material culture is a primate thing: tool use and collecting behavior have been identified in chimpanzee and orangutan groups. Changes in the Study of Material Culture The symbolic aspects of material culture have been studied by archaeologists since the late 1970s. Archaeologists have always identified cultural groups by the stuff they collected and used, such as house construction methods; pottery styles; bone, stone and metal tools; and recurring symbols painted on objects and sewn into textiles. But it wasnt until the late 1970s that archaeologists began to actively think about the human-cultural material relationship. They began to ask: does the simple description of material culture traits sufficiently define cultural groups, or should we leverage what we know and understand about the social relationships of artifacts to get to a better understanding of the ancient cultures? What kicked that off was a recognition that groups of people who share material culture may not ever have spoken the same language, or shared the same religious or secular customs, or interacted with one another in any other way other than to exchange material goods. Are collections of artifact traits just an archaeological construct with no reality? But the artifacts that make up material culture were meaningfully constituted and actively manipulated to attain certain ends, such as establishing status, contesting power, marking an ethnic identity, defining the individual self or demonstrating gender. Material culture both reflects society and is involved in its constitution and transformation. Creating, exchanging and consuming objects are necessary parts of displaying, negotiating and enhancing a particular public self. Objects can be seen as the blank slates upon which we project our needs, desires, ideas and values. As such, material culture contains a wealth of information about who we are, who we want to be. Sources Berger, Arthur Asa. Reading matter: Multidisciplinary perspectives on material culture. New York: Routledge, 2017.Coward, Fiona, and Clive Gamble. Big Brains, Small Worlds: Material Culture and the Evolution of the Mind. Philosophical Transactions of the Royal Society of London B: Biological Sciences 363.1499 (2008): 1969-79. Print.Gonzlez-Ruibal, Alfredo, Almudena Hernando, and Gustavo Politis. Ontology of the Self and Material Culture: Arrow-Making among the Aw Hunter-Gatherers (Brazil). Journal of Anthropological Archaeology 30.1 (2011): 1-16. Print.Hodder, Ian. Symbols in Action: Ethnoarchaeological Studies of Material Culture. Cambridge: Cambridge University Press, 1982. Print.Money, Annemarie. Material Culture and the Living Room: The Appropriation and Use of Goods in Everyday Life. Journal of Consumer Culture 7.3 (2007): 355-77. Print.OToole, Paddy, and Prisca Were. Observing Places: Using Space and Material Culture in Qualitative Research. Qualitative Research 8.5 (2008): 616 -34. Print. Tehrani, Jamshid J., and Felix Riede. Towards an Archaeology of Pedagogy: Learning, Teaching and the Generation of Material Culture Traditions. World Archaeology 40.3 (2008): 316-31. Print.van Schaik, Carel P., et al. Orangutan Cultures and the Evolution of Material Culture. Science 299.5603 (2003): 102-05. Print.

Accounting Theory for Liability and Equity - MyAssignmenthelp

The accounting academics, as well as the developers of accounting standards, have tried to build a conceptual framework for counting, which gives a certain statement about the characteristics plus the objectives of financial accounting along with reporting. Besides this, the framework of accounting can be used as the guideline and guide all the accountants in entire accounting practices. The accounting firework can be useful as it can provide a firm theoretical base in order to provide a cogent explanation about the accounting as well as it helps in making the accounting process logical for the students (Appannaiah, Reddy & Putty, 2010). The main aim of the conceptual framework is to provide the guideline to the accountant throughout the preparation as well as the presentation of the common purpose of financial reports within the public as well as private sectors. The conceptual framework for accounting has the objectives to give a fundamental conception or theory for the accounting. The conceptual framework of accounting helps in detecting as well as defining the qualitative features of the financial information like reliability, relevance, comparability, timeliness, plus understandability. Furthermore, the conceptual framework can help in recognizing and defining the fundamental elements of accounting like assets, liability, equity, income, revenue, expenses as well as profit.  Ã‚   At the low level, it deals with the principles as well as the basic rules for the detection and assessment of the key elements (Britton & Waterston, 2013). It also helps in identifying the information types which would be displayed in the financial reports. However, the attempts to make the radical change by introducing a conceptual framework SAC 4 have failed. The essay is an attempt to explore the reason behind the failure of SAC 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The financial statements of a company should provide the appropriate value of the company. The accountants and auditors should focus on the fair representation of the financial statements. The errors or omissions in the financial statements can lead to the increase or decrease in the value of the company. The income, expense, assets and liabilities should be clearly and fairly stated in the financial statements. Both the FASB and IASB framework considers the objective of the financial reporting is to fairly communicate the financial information to the users. The financial information should be based on the usefulness in the decision-making process. The development of conceptual framework has been a lengthy and complicated process (Holton, 2012). The present focus is on the qualitative characteristics and objective of the financial reporting. The companies should focus on the true and fair view of the company. It has been argued by many people that the previous conceptual framework in cludes the measurement based on the unspecified rules, there is no previous agreement on the objective, logic is circular, and definitions of elements are not workable and also do not provide guidance to the practicing accountants. They have also argued that the previous agreement is not important and also lead to the mechanical decision making. Imprecise and loose definitions and logic can indicate that the accounting is in the pre-science phase. The criticism focuses on the epistemological and ontological assumptions. Thus, accounting can never be unbiased and neutral (Holtzman, 2008). The accountants and auditors play a significant role in depicting the reality and showing the fair value of all the financial items. The material misstatements should be determined that can affect the interests of the shareholders. Apart from this, some people stated that the conceptual framework based on self-interest and professional values. The motivation is to increase the economic through the m onopoly behavior and have gained the social power and acceptance. The accounting professions have to maintain its position and manipulating the attempts at the public regulations. The existence of conceptual framework has increased the conceptual debate level in the standard of setting the process of lobbying. It provides guidance to deal with the problems that are not yet the subject of the accounting standard. The accountants and auditors should provide clear true and fair view of the financial report of the company (Jackling, 2010).   Ã‚   The framework of the study is surrounding the issues which are established by showing the provision of the accounting framework as it is being established by showing the provision of the SAC 4 framework. This is simply explained the benefits and the decrement of the values of the liabilities as it is being provided in the form of the definition of the standards. The FASB statement is showing the financial accounting concepts which are showing the (SAC 4) framework as is being considered for the external reporting as the development of the objectives is considered (Powers & Needles, 2012). The information provided by the standards are showing the establishment of the information which is generally useful for illustrating the usefulness of the information which is beneficial for the purpose of presenting the potential information to the investors and also the creditors. In another way, the rationale established is showing the presented of the selected reporting which enables in showing the appropriate communication process as it is helpful for undertaking the decisions. The framework is also depicted to be surrounding the following objectives that can be achieved by this framework which is enlisted in the following points:- As per the objectives are concerned, these are depicted to be showing the useful financial information’s, but the principles are apart helping in transmitting the information that is necessary for the development of the hierarchy of the qualities. Therefore, the principle characteristics can be easily determined by showing the appropriate, useful information which is showing the complete structure as it is mentioned in the SAC 2. The hierarchical arrangement of the objectives is also showing the ability to the information which is being used for showing the understandability that simply defines the structures of the work (Roode & Leith, 2009). The hierarchy of the work is also presenting the quality measurements which are influencing the financial and the economic decisions as it is shown to be reliable in nature. Thus the material losses can be easily explained by showing the material bias and also the error can be easily categorized. This simply explains the failure of the s tandard SAC 4 for which the inappropriate determination of the values is defined. Since the explanation is also identifying the inappropriate conduct made by the implementation of the framework, then the establishment of the issue is being depicted in the form of showing the removal of the SAC 4 and also the inappropriate transactions are seen in this case. The removal of the issue is becoming the vital reason as it is being explained in this case and also the downfall of the organizational events can be seen by the implementation of this framework (Weil, 2017). These are the issues which are identified in this case and also it is seemed to be leading to the failure of the act as it is being explained in this case. As per the presentation of the work is being made, the errors in the estimations are more as it is being indicated by the implementation of the SAC 4 standard. The inappropriate raising of the issues in the business transactions are identified to be the vital reason for the development of the barriers and also the event destruction is clearly seen in the organizational development. For this reason, the SAC 4 is being removed which is showing the vital cause of the formation of the issues in the organization (Wolf, 2010). There are some archived statements of the accounting concepts such as the SAC 3 as well as SAC 4 were useful until the initial reporting period initiating on or afterward 1 st Jan. 2005, while this specific framework intends for the creation plus presentation of the financial statements according to the AASB the Australian equal to the international IASB framework.  Ã‚  Ã‚   The are several people criticizing the conceptual framework of SAC 4, which help in recognizing and defining the fundamental elements of accounting like assets, liability, equity, income, revenue, expenses as well as profit.   The main issue of this conceptual framework is measurement as the rules for the measurement are not specified in this conceptual framework. Besides this the logic behind the framework is spherical and there is not any previous agreement on the objectives. Apart from this, the definitions of the accounting elements are not workable as well as do not provide any guidance for practicing accounts.  Ã‚   Appannaiah, H., Reddy, P., & Putty, R. (2010).  Financial accounting. Mumbai [India]: Himalaya Pub. House. Britton, A., & Waterston, C. (2013).  Financial accounting. Harlow: Financial Times Prentice Hall. Holton, R. (2012).  Global finance. Abingdon, Oxon: Routledge. Holtzman, M. (2008).  What's new in financial reporting. Florham Park, N.J.: Financial Executives Research Foundation. Jackling, B. (2010).  Accounting. North Ryde, N.S.W.: McGraw-Hill Education. Powers, M., & Needles, B. (2012).  Financial accounting. [Mason]: South-Western, Cengage Learning. Revsine, L., & Mittelstaedt, F. (2017).  Financial reporting and analysis. Dubuque: McGraw-Hill Education. Roode, M., & Leith, K. (2009).  Financial reporting. [Pretoria]: [Salt and Pepper]. Weil, R. (2017).  Financial accounting. [Place of publication not identified]: Cengage Learning. Wolf, M. (2010).  Fixing global finance. Baltimore, Md.: Johns Hopkins University Press.

Science Fiction Films Essay Example | Topics and Well Written Essays - 1000 words

Science Fiction Films - Essay Example Whether the impact was positive or negative cannot be gauged by its box-office success since high grossing films are not always high-quality films, and vice versa. Either way, what can be anticipated in a heavily promoted science fiction film are its spectacular action scenes, distinctive special effects, alien creatures and advanced technological gadgets, among others. A lot of times the creators of sci-fi movies somehow get carried away with the gadgets, technology, and special effects that oftentimes they fail to see that the whole plot of their movie just crumbles to the ground. In effect, there is not much substance that the viewer absorbs but a mere recollection of chaotic data once the viewer leaves the theater. Science Fiction Defined Before proceeding, it would help to define the word science fiction. What does Science fiction really mean? It is said that the term â€Å"science fiction† is an oxymoron because â€Å"Science is the study and theoretical explanation of natural phenomena in an orderly way, but fiction is something that is created or imaginary.† (Bromiley, n.d.) Thus, being contradictory terms, science can play an essential role in creating the fictional work of art by giving it more rationality, and making the facts more believable, and therefore more realistic. In terms of film, science fiction films are often subjected to close scrutiny especially since movies in this genre are frequently popular, usually hyped-up, and are generally about contemporary topics of interest. Hence the movie 2012 was shown in November 2009 due to the popular topic then about the so called ‘End of the World’ prophecy on the Mayan calendar, the movie In Time was shown just recently linking man’s fixed lifespan to the population explosion and other related issues, and the film Source Code brings to fore the plausible reality of exploring and manipulating man’s mind for the government’s top secret operations. A lot of the ideas in these films are imaginary, but the future is vast and anything is possible with technology so either field—science and media—can pick up gems of thought from these film accomplishments. Tips to Find a Good Sci-Fi Movie Now, despite the sci-fi genius among most of the creators of these movies, in most cases, science fiction films are not always commendable. There have been classic science fiction films which are frequently cited for being realistic, credible and praiseworthy and Jurassic Park is one film which has achieved such stature. However, on the whole, there have been more misses than hits among the great sci-fi movies. Here are some principles to follow in checking if a sci-fi movie is great or not (What Makes for a Good Science Fiction Movie?, 2008): 1. The technology in the movie extrapolates from but does not violate known scientific principles. This of course is hard science fiction. 2. When known scientific principles are violated the movie explains why and how. 3. When known scientific principles are violated without explanation, the movie follows popular science fiction conventions. These principles are not fixed but they can give an individual a yardstick by which to gauge the kind of film one is dealing with. The Misplaced

Pharmaceuticals and Herbs Research Paper Example | Topics and Well Written Essays - 3750 words

Pharmaceuticals and Herbs - Research Paper Example 7 vi. Use of Cannabis as medicinal herb by different cultures†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 3. Pharmaceutical drugs in a culture †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 9 4. How pharmaceutical drugs and culture interrelate†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦11 5. Conclusion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.13 Pharmaceuticals and Herbs Introduction Pharmaceuticals and herbal medicines might take different approaches to healing. However, that does not mean that they can not have a combined excellence. Most modern herbalists accept that pharmaceuticals are most effective in emergency periods. For instance, it works well where a patient is experiencing acute heart attack that poses imminent danger. Conse quently, pharmaceuticals might have very grave implications on the body. This evidence and experience is supported by chemotherapy patients. On the other side, herbal medicine might be more beneficial particularly in recovery and prevention since it helps to improve the immunity and offers nutritional advantages that pharmaceuticals lack. This paper therefore aims at examine how culture has impacted the development of pharmaceutical drugs. ... Cultural belief observes that diseases are more likely to invade the body of a person who has negative thinking, or lives an unhealthy lifestyle. This cultural observation is true and is supported by scientific reports on mental disorders. According to Native American healers inherited conditions, such as birth defects, are as a result of immorality and lifestyles of the parents therefore and as such are not easily treated. There are many types of cultural healing practices, and they are so forth advocated as to help with a variety of illnesses. Some of the most common aspects of cultural healing include the use of herbal remedies, purifying rituals, shamanism, and symbolic healing rituals to treat illnesses of both the body and spirit. Herbal remedies are used to treat various physical conditions. Practitioners of herbal medicine use cleansing and purifying rituals to the body and set up the person for healing. This idea and approach is also practiced by pharmaceuticals but might ha ve it observed differently to prepare patients for treatment. For instance, pharmaceuticals use laboratory-tested purifiers to cleanse and prepare patients. Native Americans use of herbs in medicine According to studies, scientific and cultural Native American healing has been in use in North America for a period of over 40,000 years. It evidently has roots in common with different cultures like the ancient Chinese and Ayurvedic traditions (Zimmerman 63). However, it has also been necessitated by the natural environment which Native Americans settled upon, the nature, plants, and animals around them. There are various cultural Native American healing practices. This is because there are varied cultures and

Seasonal Resort Employees Essay Example for Free

Seasonal Resort Employees Essay Many resorts like The Broadmoor, High Sierra Pools and Bubala’s by the Bay have difficulty finding summer employees for the tourist season. At the current time the use of H-2B visas have brought people in from other countries. Currently the demand for workers has created a shortage in the workforce. New methods for hiring summer workers need to be used. Review/Analysis of the Case There are many avenues of getting employees. Image advertising could be used in magazines like Teen or Boy’s Life. Employment agencies everywhere could list the seasonal jobs. Referrals are a great way to get more employees. A local company website as well as abroad. The use of temp agencies could be helpful. (Noe, Hollenbeck, Gerhart, Wright, 2009). I would hire lecturing recruiters and arm them with a good Power Point presentation. These recruiters would have applications for the resorts. They would travel around there given state to high schools. I would give them a quota and responsibility to arrange transportation to the resorts. I would have interviews conducted at local employment agencies. For the students that get hired I would give coupons to their parents so the parents could join them at a discount. (Noe, Hollenbeck, Gerhart, Wright, 2009). High Sierra Pools could offer higher than market pay and bonuses for employees returning for additional years. Meals could be provided. Housing could be provided. Bonuses could be given for getting additional people to work during the summer. (Noe, Hollenbeck, Gerhart, Wright, 2009). Summary and Conclusions Hiring lecturing recruiters to go to high schools armed with a great presentation is my winning idea. There really aren’t many easy solutions to solving labor shortages. All of the solutions can be a financial drain in some cases. Requiring long hours due to shortages can be taxing on your workforce. It is sad that companies like High Sierra Pools has to use H-2B visas to have a larger workforce.

The Day The World Ended :: essays research papers

SONS AND LOVERS Relationships have, and always will contain many different levels. These levels can produce somewhat of a state of confusion in ones life, and have many different impacts. But when a change and a transformation takes place, one can reach a point of clarity and a new found direction. In the comparison of two novels, we see several relationships portrayed along these lines, and how the two main characters transform to find what is most sacred to them. Paul Morel is the main character in D.H. Lawrence's novel 'Sons and Lovers.'; The story charts his early life from when his parents married, and the subsequent birth of their four children. During this time, the three women who have the greatest impact on Paul's life are his mother, Miriam and Clara. Each woman displays a definite influence on Paul, but all three are shown in different times of his life. This influence goes on to shape the life of Paul. In conjunction to this, the story of 'The French Lieutenants Woman'; and the main char acter in that story, Charles, will be compared showing similarities and differences of the relationships of women in his life.   Ã‚  Ã‚  Ã‚  Ã‚  In the story 'Sons and Lovers'; from the very beginning their was a connection between Paul and his mother. It was seen that a bond was formed between the two of them, but it wasn't very strong in the beginning. The strong mother –son bond was between Paul's older brother William and his mother. Paul appeared to be jealous of this, and it wasn't until William moved away that Paul's mother noticed him. William was offered a job in London, the 'big city'; in comparison to their town. When he left, it was almost like a part of his mother had left too. She was crushed, very upset, and very unstable. It wasn't until Paul came down with an illness, and was on the boundaries of death when his mother finally really took notice in him. Paul was then nursed back to himself, and shared this same type of bond that William had shared with his mother. Mrs. Morel (the mother) lived for her children, especially William, but then Paul. As Paul grew older, his mother never su ffered alone, and neither did he. He was always there for her when she needed him, she told him all her problems, and he listened as best he could, as a child and as a man.

A Funny Thing Happened On The Way To The Forum Essay

Throughout this play we follow along with a group of people from Roman times. Its the culmination of a bunch of events happening on just one street with three houses shown. the play’s primary objective is that of a comedy, therefore to tell the story with true hilarity. Many of the characters in this play had objectives. Pseudolus is a Slave and his main objective was to obtain freedom. Hero has an objective of getting the love of his life, a beautiful courtesan from next door. Philia is the courtesan that Hero has his heart set out for. Miles Gloriosus is a decorated captain and is looking for a virgin to lay. Tactics are used throughout by all characters in order to try and get what they want. Pseudolus tries in the beginning to gain his freedom through purchase from his masters so he heads out and tricks citizens into gambling with him and gets money, but then gets caught cheating and has to return the money to the guy who he had dooped. Hero’s tactic to get to his objective had him offer Pseudolus his freedom in return for getting him the love of his life. Pseudolus’ tactic was to accept the offer given to him by Hero. There were many actions throughout the play for each character to try and achieve their objective. In â€Å"A Funny thing Happened On The Way To The Forum† behavior set the tone for the entire play. Whether it was just to make a laugh or to advance the story forward. For example how each character carried themselves helped with the story plot and how you perceive the role and place of each character. It showed through Domina throughout the play. She spoke loud and condescendingly throughout the play to show that she was an old, heartless, bitch that was disliked by all. Hysterium’s behavior was that of being insecure and a frantic mess who tried to please everyone. It was shown through his singing, shaking when talked to, and playing along with Pseudolus, even though through blackmail. What i liked best in this play was that it was a comedy. Personally i like to laugh, i feel like that is the best. The physical humor was a little  overdone but you always get a laugh from weeing peple throw themselves to the floor. It was enjoyable as well during the courtesan scene with presenting the people of the Lycus dwelling. What i did not appreciate in this play was the musical numbers. i have never been much of a fan of seeing actors sing and singing along with the orchestra kinda music was never for me. The other elements of the stage had a good amount to do with the story telling. They worked hard on a set that gave a small effort to make you feel that you were in the time. Was very well lit the entire time and lighting not once changed even though they tried with the change of coloring to the light with not much avail. Props looked cheap and unreal such as the ladder taped up with sports tape, and an awful table that was used during the courtesan presentation and hysteriums’ funeral. They tried so that was okay. The music was light and funny except when Gloriosus was around. I got what they were going for with costumes it was a good effort to fit the time period when they wanted to and dress up people funny for comedies sake.

Analyzing the argument surrounding Vicky and Ying Ying

Analyzing the argument surrounding Vicky and Ying Ying, I do adhere to the arguments pointed out by Vicky concerning the capacity of crime mapping to be used as an instrument towards harnessing opportunities for resolving crime. Under this particular scenario, Ying Ying only asserts the corresponding threats of leakage and information breach that criminals can use in order to achieve their plans of action.However, there are limited areas that explain how it can be harmful within the scope of policing. Seeing this, by actively providing minor adjustments in the process of crime mapping, information security, and analysis of data, the process can indeed be further utilized as a means to convey means to reach out in the causes of crime and the corresponding trends shaping individual or group behavior.At the same time, the ability to outline specific means to categorize behaviors help law enforcement agencies to point out valid arguments concerning location, intent, and actions among cri minals who operate in a particular location. This is important in developing key strategies on areas that can explore new directions towards encouraging citizens to become responsive to the needs of the community and participate in the crime-reduction process by utilizing new patterns related to crime fighting, communication, and information sharing within local authorities.

The United Kingdoms Ageing Population

The United Kingdom's Ageing Population Like many countries across Europe, the United Kingdoms population is ageing. Although the number of elderly people is not rising as quickly as some countries such as Italy or Japan, the UK’s 2001 census showed that for the first time, there were more people aged 65 and older than under 16 living in the country. Between 1984 and 2009, the percentage of the population aged 65 rose from 15% to 16% which is an increase of 1.7 million people. Over same period, the proportion of those under 16 fell from 21% to 19%. By 2040, it is estimated that there will be 15 million people aged 65 or over, compared to 8.7 million under 16.Within this older age cohort, the most rapid rise has been made by the ‘oldest old’ who are aged 85. Their numbers have increased from 660,000 in 1984 to 1.4 million in 2009.By 2034, it is predicted that there will be 3.5 million people in the elderly age range, accounting for 5% of the UK population. Nearly 90,000 of these will be over 100 years old – seven times the 2009 figure. Why is the Population Ageing? These are the reasons for an ageing population: increased life expectancy and Increased fertility rate, Life Expectancy As medicine advances and older populations are healthier, they will live longer and thus the population as a whole will age. Fertility Rate In the UK, the fertility rate has been below replacement levels since the early 1970s. The average fertility is presently 1.94 but there are regional differences within this, with Scotland’s fertility rate currently 1.77 compared with 2.04 in Northern Ireland. There is also a shift to higher mean pregnancy ages – women giving birth in 2009 were on average one year older (29.4) than those in 1999 (28.4). There a lot of factors that have contributed to this change. These include improved availability and effectiveness of contraception; the rising costs of living; increasing female participation in the labour market; changing social attitudes; and the rise of individualism. Impacts on Society Work and Pensions Longer retirement periods may lead to an increased level of pensioner poverty, especially amongst those who have not been able to pay into occupational schemes. Women are particularly vulnerable to this. They have a higher life expectancy than men and can lose their husband’s pension support if he dies first. They are also more likely to have taken time out of the labor market to raise children or care for others, meaning they may not have saved enough for their retirement. In response to this, the UK government recently announced plans to remove the fixed retirement age meaning that employers can no longer force people to retire once they reach 65. They have also announced plans to increase the retirement age for women from 60 to 65 by 2018. It will then be raised to 66 for both men women by 2020. Employers are also being encouraged to employ older workers and specialist initiatives are being put in place to support older people in returning to work. Healthcare Positive Impacts It is also noted that healthy retirees are able to provide care to their grandchildren and more likely to be involved in community activities. They are more inclined to support the arts by attending concerts, theatres and galleries and some studies show that as we get older, our satisfaction with life increases. In addition, communities are likely to become safer as older people are statistically less likely to commit crimes.

Caffeine affects blood pressure Term Paper Example | Topics and Well Written Essays - 750 words

Caffeine affects blood pressure - Term Paper Example It is categorized as a psychoactive drug, but its consumption is legal. The substance has several pharmacological actions peripherally and also centrally. It is an antagonist of adenosine, a neuromodulator, blocking the actions of adenosine which are inhibitory (Hartley et al, 2001). Thus, caffeine has a stimulatory effect on the central nervous system. Typical doses of caffeine in day to day consumption are less than 500mg, while the toxic doses are more than 10 grams (James, 2004). Consumption of caffeine can have both negative and positive side effects and is predominantly individual and dose based. Positive effects include protection against Parkinson's disease. Negative side effects include disruption of sleep, elevated blood pressure and elevated heart rate. Caffeine effects on blood pressure are a much controversial topic and several studies have been conducted to ascertain its role in elevating blood pressure and contribution to cardiovascular disease. This effect merits impo rtance, because caffeine is consumed by many people worldwide and this includes populations who have hypertension. In this essay, the effects of caffeine on blood pressure will be discussed. Discussion Caffeine is an adenosine antagonist. Adenosine is a neuromodulator and inhibition of adenosine causes increased activity of various other hormones like adrenaline, dopamine, cortisol and endorphins. At higher doses, caffeine can also cause inhibition of GABA neurotransmission leading to insomnia, anxiety and increased respiratory rate and heart rate. It crosses the blood-brain barrier and placental barrier readily because it is water soluble. In the brain, it acts as a non-selective adenosine antagonist because of its structural similarity to adenosine (Dunwiddie and Masino, 2001). Some studies have shown that administration of caffeine in doses comparable to those consumed everyday can lead to acute elevation in blood pressure by 5-15 mmHg of systolic pressures and 5-10mmHg of diasto lic pressures (James, 2004).. The effects pertaining to elevated blood pressures can last several hours in both sexes and in individuals of all age groups. Another important finding in these studies is the fact that the effect is additive to that caused by other factors like smoking and stress. Effect of caffeine on blood pressure varies from individual to individual and elevations in blood pressure may be an individual susceptibility. Individuals who already have hypertension or borderline hypertension may be even more susceptible. Caffeine can also have synergistic action on blood pressure in times of psychological stress exaggerating the increase in blood pressure. Thus, indirectly caffeine can contribute to cardiovascular disease (James, 2004). One interesting aspect is that the effects on blood pressure are inversely proportional to the number of portions consumed on a particular day. For instance, the initial portion of caffeine produces the greatest hemodynamic effect when co mpared to later portions (James, 2004). According to a study by James (2004), there is extensive evidence over the fact that consumption of caffeine in dietary doses increases blood pressure. However, it is unclear whether this has an impact on cardiovascular disease because habitual use of caffeine leads to tolerance and epidemiologic findings regarding the impact of caffeine on cardiovascular disease is confusing. . Several experimental and epidemiologic studies have proven the impact of dietary caffeine on blood

System Security Essay Example | Topics and Well Written Essays - 500 words

System Security - Essay Example The virus attack can only be possible to a system via removable storage devices (zip drive, jazz drive, and floppy drive) which mean a system can be protected from such attacks if the external removable devices are pre-scanned before its usage. During the current era of globalization, every LAN is connected to the biggest LAN i.e., internet one way or the other. Nearly all the financial institutions and government bodies have connected their systems over the internet to give their authorized users an ease of access from any part of the world. On one hand this has alleviated the boundaries between different countries and made communication possible in real-time between two ends of the world but on the other hand it has given an edge to the cyber criminals to breach through the complex systems by finding its loopholes. Due to the threat of hacking, none of the national security and financial data is safe from these cyber criminals unless well protected by using different pro-active techniques such as: 1) Data encryption 2) Firewalls 3) Identifying the loopholes in the current system and creating a patch for it. The encryption technique has been successfully used for data transfer between two ends over the internet because even if the data is tapped by a hacker, he cannot decrypt it since he is inaccessible to the public key for decryption. The firewall softwares are used to guard against the brute force attacks and access from an invalid domain but due to the loopholes which exist in the current operating systems these firewall softwares occasionally fail. Up till now the hackers are usually focusing on financial institutions for the monetary benefits, but in the future these hackers could also be used to manipulate the national security data and the personal ids to wage any degree of chaos as desired. This situation is expected only because we have created the space for this threat by ourselves by storing every personal data and

Business law Assignment Example | Topics and Well Written Essays - 2750 words

Business law - Assignment Example The guests should be in fit and able to make payments as per Section 1(3) HPA 1956. As per the British Law the innkeeper will be in the liability for safeguarding the interest of the guests in reason for the award received from the guests. The innkeepers are also bound to supply accommodation to the guests along with their luggage. The hotels have the right to allocate the rooms to their guest. The hotel authority is responsible for the safety of the guests during their stay in the hotel. The hotel authorities are in charge of taking reasonable care for the safety of their guests during their stay in the hotel. As per the British law the innkeeper’s liability for the safety of their guests is strict. The issue of liability of the hotel authority arises only if there is negligence on the part of the innkeeper regarding the belongings of the customer. In case of non delegable duty greater standard of care is required by the person or authority in responsibility but only in respe ct of those things as stated by them and not those which has been prohibited or not stated by the innkeeper (Brotherton, 2000, pp.145). Again based on exemption clause, a contract between two parties might include some limitations or exemption as per requirement. A party might be exempted from some liabilities based on some clauses (Jones,2011, p.168). Based on the rules stated above, Freda could not blame the hotel authority for the misplacement of her belongings. The hotel authority clearly stated â€Å"The Gullies Hotel and its Management would not be held liable for the safety of any valuable left in the guest's room and the Hotel has safe deposit boxes at the reception.† This is an exemption clause which limits the liability of the innkeeper in this case. Freda’s charge would have relevant if she had kept her belongings under the safe deposit box whose responsibility was borne by the hotel authority. 2. Discuss the doctrine of precedent. Give specific case example s where the court has applied this legal principle. Doctrine of Precedent or Stare Decisis is a part of common law. It is a process by which courts use verdicts made in earlier cases to assist the verdict of the case presently in consideration. The precedent is arrived by combining the verdict given in the previous court cases under similar facts. There have been many cases which came into the court room but their decisions could not be given just because there were no fixed laws prescribed. Judges often delivered verdicts in the courts based on an impulse or sentiment. To overcome such shortcomings the doctrine of precedent was framed where the law stated on a case was followed over time as judges abided by the decisions of previous cases. The judges would meet regularly and evaluate the decisions they made earlier. They would choose the most suitable verdict and apply those if any similar condition came up. The Doctrine of Precedent is subject to certain general rules. As per the binding precedent rule, lower courts are bound to follow verdicts made in superior courts. As per persuasive precedent, superior courts have an option to use the help or refer cases of lower courts in decision making. Most courts are by law bound to follow their own decisions made earlier. The verdict given by the judge has two parts. Ratio decidendi states the principle or cause for deciding the case in a particular way. It forms

Information Systems Development Philosophies and Methodologies, and Essay

Information Systems Development Philosophies and Methodologies, and System Analysis - Essay Example The data is then made accessible to the doctors and the nurses and then they have the power to sort the system at the will or in accordance to the hospitals guidelines or according to emergency disasters (Lakha and Moore, 34; Turegano and Perez-Diaz, 441). The updated information is what is fed back into the original triage and made available for patients to watch on a live monitor. As more patients get into the hospital and are registered, many more will tend to have more severe cases and thus, depending on the mode of selection by the doctors to determine who should be served first, there are patients who will feel neglected. This will tend to resume the past squabbles as outlined by the previous system. The system development process is thus fairer in that the problems trying to be rooted out are partly done. To avert the problem noted in the profile, it is essential that assessment that is more practical be done in terms of the CATWOE checklist. According to Checkland and Scholes (23), in their soft systems methodology, they propose solutions, advising on CATWOE to problems that have no definitive approach. Using the analysis, it will hence be possible to tell out the possible remedies to the problems and proposed solutions. According to Wilson (1) proper judgments will depend on the

Steve Jobs: Leadership Style Theories

Steve Jobs: Leadership Style Theories Executive summary: A pioneer is a person who is perceived to lead an exertion, nobody can be a pioneer without devotees , administration can be plot by an energy of position that an individual holds in a gathering, with that power he or she gets an opportunity to exercise on affecting the individuals from gathering by controlling their endeavours for accomplishment of a specific objective. The pioneer is at the point of convergence of get-together vitality structure, keeps the assembling, inserts life into it, moves it towards its goals and keeps up its compel. Here, Discussing about administration style ,hypotheses , methodologies of Steve occupations who was (CEO and Co-originator ) of Macintosh Inc which was established by Steve employments ,Ronald wayne and Steve Wozniac in 1976. Wayne didnt remained with them for long and left Apple by deserting Steve occupations and Wozniak as its primary authors. To raise subsidizing for their wander Steve occupations sold his Volkswagen and Wozniac sold his logical number cruncher. On Apples first day of open exchanging its market esteem achieved 1.2 billion. Steve employments surrendered from Apple as CEO in 1985 to take after his very own advantages, then he began another equipment and programming organization named NEXT Inc. he additionally put resources into a movement organization Pixar Animation Studios. In 1997 Mac acquired occupations possessed organization NEXT and selected him again as CEO. Being a CEO in Apple and with his administration style, skills and application of his creative abilities to innovation and business he changed in individualized computing, music, phones, tablet figuring and retail location industry. His touchiness and restlessness were necessary piece of his perfection and devotion toward his employment. He was extremely engaged and put stock in straightforwardness, responsibility and advancement were among in his administration qualities, he never bargained with quality and never contemplated simply making benefits , he generally centred more around items rather then cost or benefits. He was harsh at individuals since he needed outcomes. With his leadership capacities he took Apples worth incentive to $10.2 billion at the season of his demise on oct. 5 2011. In this report initiative speculations are connected with Steve employments authority style in light of his administration challenges confronted there amid his residency as a CEO at Macintosh an d contemporary issues of authority and their pertinence with Steve occupations authority style Introduction: Leadership is an act and behaviour of an individual person who directs the activities of a group toward the attainment of a common or shared goal (Hemphill and coons, 1957) A leader is an individual who is recognised to lead an effort, no one can be a leader without followers , leadership can be outlined by a power of position that an individual holds in a group, with that power he or she gets an opputunity to workout on influencing the members of group by guiding their efforts for achievement of a certain goal. The pioneer is at the focal point of gathering energy structure, keeps the gathering together, implants life into it, moves it towards its objectives and keeps up its force. Here, Discussing about leadership style ,theories , approaches of Steve jobs who was (CEO and Co-founder ) of apple Inc which was founded by Steve jobs ,Ronald wayne and Steve Wozniac in 1976. Wayne didnt stayed with them for long and left Apple by leaving behind Steve jobs and Wozniac as its main founders. To raise funding for their venture Steve jobs sold his volkswagon and Wozniac sold his scientific calculator. On Apples first day of public trading its maket value reached 1.2 billion. Steve jobs resigned from Apple as CEO in 1985 to follow his own personal interests, then he started a new hardware and software company named NEXT Inc. he also invested in a animation company Pixar Animation Studios. In 1997 apple purchased jobs owned company NEXT and appointed him again as CEO and from that time he worked for Apple for a salary of $1 a year. Being a CEO in Apple and with his leadership style,skills and apllication of his imaginations to technology and business he revolutionised in personal computing, music, phones,tablet computing and retail store industry. His moodiness and impatience were integral part of his perftion and dedication toward his job. He was very focused and believed in simplicity, reasponsibility and innovation were among in his leadership qualities, he never compromised with quality and never thought about just making profits , he always focused more on products rather then cost or profits. He was rough at people because he wanted results. With his leadershio abilities he took Apples worth value to $10.2 billion at the time of his death on oct. 5 2011. In this report leadership theories are linked with steve jobs leadership style based on his leadership challenges faced there during his tenure as a CEO at apple and contemporary issues of leadership and their relevance with steve jobs leadership style . Trait theory: Attribute construct speculations focussed with respect to breaking down physical and identity normal for people keeping in mind the end goal to increase comprehension of the mix of characteristics that are basic among pioneers. Fundamentally pioneers were conceived and authority is craftsmanship. These hypotheses were impacted by Extraordinary Man Theory which contended that powerful authority is overwhelmed by individual identity qualities (Buchanan and Huczynski, 2010 , p.599). For instance, qualities, for example, knowledge, self-assurance, drive, awareness of others expectations, chance taking and different qualities makes an individual a decent pioneer. The fundamental speaciaslist of quality based hypotheses is that it overlooks the effect of the circumstance. The hypothesis it expect that there is an unequivocal arrangement of qualities that makes a pioneer powerful in all circumstances, i.e. , same arrangement of attributes would work in military setting and in addition in a production line setting. This prompted later research which stressed that compelling authority emerges from conduct and it includes cooperation with other individuals. The authority of Steve Jobs has a tendency to legitimize characteristic administration hypothesis. Quality hypothesis holds that pioneers close to home attributes are the way to achievement (Crawford, Brungardt and Maughan, 2009). Steve Jobs can be seen from his identity, social, physical or scholarly characteristics. Such qualities as Zaccaro, (2007) battles can without much of a stretch separate him from other non-pioneers. Steve Jobs had a considerable measure of aspiration and vitality. Growing up, Steve Jobs gained from his dad who acquainted him with gadgets at a youthful age. At the point when Apple 1 PC was uncovered in 1976, he rapidly sold his Volkswagen to raise reserves for the organization. He additionally offered his carport to be utilized as the organization premises. This Per Northouse (2013), indicate s out desire and vitality. Steve Job emerges as a man who is extremely smart. He concentrated the market and rapidly conveyed join Scully on board to help him in running the organization. Around then, John Scully supported in changing the organizations technique to make feasible for the organization to rival IBM and another PCs. Steve Jobs likewise emerges as a pioneer who was extremely definitive as Fleenor, (2006) depicts. When he moves back to Apple in 1997 in the wake of being terminated in 1995, he rolled out brisk improvements that made the organization the market pioneer. Steve Jobs likewise had the administration attributes of vision and foreknowledge. At the point when the organization began in 1976, he predicted better execution and rushed to raise assets to guarantee that the organization moved into the correct training. Behavioural theory: Contrasted with Trait hypothesis, Behavioral hypothesis takes a gander at initiative from the point of view of a pioneers conduct instead of choosing pioneers in light of their identity qualities. This hypothesis recommended that authority can be learnt and everybody is fit for turning into a pioneer. Distinctive examples of initiative conduct or styles were distinguished. In any case, they all can be extensively gathered under the two initiative styles: Legitimate Style; In this style, pioneers force choice and propel supporters by prizes or danger. They dont totally trust adherents and concentrate is on tight control of errand finishing. Participative Style; In this style, pioneers impart basic leadership to others. Concentrate is on assignment and pioneers have finish trust and trust in the devotees for getting the errand finished. The primary faultfinder of behavioural hypothesis is that it overlooks the setting in which these diverse authority style are utilized. The styles that pioneers embrace can be influenced by the earth they are working inside, and those they are working with. Be that as it may, notwithstanding this confinement, behavioural hypothesis can at present give helpful knowledge on how we comprehend authority. Behavioral speculations have a tendency to separate practices that disengage impact pioneers from non-successful pioneers. The hypothesis holds that authority is appeared by a mans demonstration and not his characteristics (Crawford, Brungardt and Maughan, 2009). As Amanchukwu et al. (2017) battle, Steve Jobs administration style can likewise fit exceptionally well into behavioral hypothesis. As far as this Steve Jobs turned out as a pioneer who confided in other individuals and had respect for their inclination. For example, he brought John Scully into the organization and permitted him to roll out improvements that saw the past higher valuing by Steve Jobs changed to low evaluating system which was intended to build request and rival different players in the business. Notwithstanding, regardless of the way that the quantity of representatives is recorded to have developed to 4000 amid his time, Steve Jobs emerges as a pioneer who was more item situated as Dugan, (2016) keeps up. Hi s conduct was more worried with seeing Apple develop as a brand and when gotten some information about his proudest achievement, he generally alluded to the arrangement of the Apple Company. Steve Jobs was more worried about the item and championed for IPO that saw the organization open up to the world to expand stores for the organization. Upon his arrival to the organization, he made a pile of measures that were more focused on Apple as an item and not the workers. He suspended certain items, made the working framework open source, and built up a site to support guide exchanging and even outsourced assembling to Taiwan. Every one of the progressions were item situated in light of non-having the general population. Truth be told, outsourcing assembling to Taiwan had the unsafe impact of pushing certain representatives out of the employment showcase. Steve Jobs as a Transformational Leader : Transformational pioneers are charming, vision situated, empowering scholarly advancement of their supporters, moving and spurring to more elevated amounts of adequacy. The perspectives that firmly guarantee that Steve Jobs initiative hints at transformational administration is his charming identity. As indicated by Rakesh Khurana (2002) Steve Jobs, the New Age wunderkind of Apple adored for his achievement in acquainting individuals with the PC that could ensure our opportunity (Khurana, 2002). As Steve Wozniak, the prime supporter with Jobs of the Apple, shortly noted he can simply love seat things in the correct words . Steve Job is depicted as absolute entirety of Apple. (Patterson, 1985) What was visionary about Jobs approach where he most likely included esteem was his zealous enthusiasm to show individuals the future capability of the item. With this vision as prescience has made Jobs be named the extremely valuable proselytizer. (Uttal, 1985) Cocks (1983) contends that Apples fellow benefactor, Steve Wozniak, intensely expressed that Jobs did not comprehend PCs, and the real outline of the machine has been broadly credited to Wozniak. In any case, as Wozniak likewise stated, it never entered my thoughts to offer PCs. It was Steve who said Lets hold them undetermined and offer a couple. It was Jobs who demanded that the PC be light and trim, all around planned in quieted colou Occupations in like manner pushed his specialists to make machines that wont panic away a touchy customer base. (Cocks, 1983) Butcher (1988) contends that Jobs a fussbudget, and as the association, numerous in Apple encountered this as narrow mindedness and self-ingestion. Steve Hawkins a representative said Employments such a stickler, to the point that individuals can never satisfy him, his extremely eager, practically to the point of autocracy.(Butcher, 1988) Transformational authority is about empowering development, realizing an adjustment in the reasoning of its adherents and being visionary in executing change in the association execution. Steve Jobs as a transformational pioneer is found in his endeavours to convey imaginative computerized innovation to mass purchaser so they can open their wallet ( Deutschman, 2001). Confirmation of Steve Jobs vision in making advancement open was Mac is focused on conveying the best individualized computing knowledge to understudies, instructors, inventive experts and customers around the globe through its creative equipment, programming and Internet offerings (Young, 2005) Regarding inspiration and motivating representatives to give their best of execution is a normal for transformational initiative. Proof of Steve Jobs spurring and motivating his representatives is when Job when first discussed any new thought to his representatives not everybody thought it to be an effective item likewise now and again the workers were not enthused about taking a shot at such new thoughts. Be that as it may Occupations alongside his workers could change over the imaginative thoughts into an innovation which changed the way advanced innovation is utilized today. Regardless of whether it is the Macintosh PC or the recently propelled iPad or iPhone. It was Jobs initiative which roused and motivated and Apple made the frameworks and structures that could change over information into a significant item. Work challenge connects with his representatives to achieve almost outlandish goals (Bryant, 2003) (MCB UP Ltd, 2002). Work utilized moving addresses to keep his representatives propelled and pass on his creative thoughts to them (Harvey, 2001) Butcher (1989) argues with a proof by Steve Hawkins, worker of Apple puts it that the vast majority of the general population werent sufficient for him and would truly be in a condition of stun after experiences with Steve. Additionally, Steve was exceptionally goal-oriented alongside fussbudget and that brought about a great deal of issue with good. Youthful (2005) includes that Macintosh workers were pushed to the best of their ability and execution and associations with Steve were the ones which the vast majority of the representatives dreaded. As per Peter Elkind (2008) Steve work has clashing practices and he frequently had his subordinates to tears and in his irate temper he terminates the representatives. But then the top administration has worked with him for quite a long time and they give credit Jobs for the best employment they at any point did was just with him. (Elkind, 2008) Steve Job in a meeting expressed that he has truly able individuals and his occupation is to make the entire of his official group sufficient to be successors, so that is what hes attempting to do, to push them he has forceful dreams (Morris, 2008). As an Evidence the exchange of Steve employment with Morris (2008) reveals insight to the feedback made by specialists Steidlmeier (1999); Yukl (1999) about the transformational authority style in the writing audit and Steves transformational administration style demonstrates the exploitative or unmoral measurements of transformational initiative style. Likewise, Steve occupations communications are restricted to the top administration and he expresses that his employment is to work with kind of the main 100 individuals, among the 20000 individuals at Apple. This demonstrates his connections are not firmly related with the dominant part of his workers. (Morris, 2008) Steve Jobs as a Transactional Leader : Notwithstanding the above contentions about the authority style of Steve Job. Bryant (2003) is of view that Job showed a mix of transformational and value-based initiative style and this helped him achievement in Apple. As indicated by Bryant (2003) Job when gone to the Xerox Parc and he took a dream of how future PCs ought to work. Whats more, he made his representatives make the frameworks and structures in his organization Apple where information was changed over into profitable items e.g. the Macintosh PC. The transformational administration style was utilized as a part of his vision to change the way PC will be worked in future and value-based initiative style was utilized when he fused his vision into reality by making the items with the assistance of his representatives. In a meeting with Morris (2008) Steve discusses his part in the organization is to enrol in the meantime concentrate on its technique and deal with the entire business from various offices and individuals of the organization and this is a qualities of a value-based initiative style. Hersey Blanchard situational hypothesis connected to Steve Jobs: Steve Jobs administration style is more dependent on his adherents abilities and capacities. The Hersey Blanchard situational hypothesis demonstrate accentuation on coordinating a style of initiative to the development of subordinates this relationship demonstrates the assurance of administration viability as specified in the writing survey. The way work leads and his style identifies with this hypothesis. The appointing style D4-S4 is obvious from Steve meet with Morris (2008) where he says that on the off chance that he has enlisted great individuals and they have potential he would give them a business and left them keep running all alone and when a smart thought comes, an aspect of my responsibilities is to move it around, simply observe what diverse individuals think, get individuals discussing it, get thoughts moving among that gathering of 100 individuals, get distinctive individuals together to investigate distinctive parts of it . The partaking style D3-S3 of Hersey Blanchard situational hypothesis is the place Jobs discusses the way he takes another thought to his workers is the earth of brilliance and how his employees are self-roused, he coaches them at first and moves them and after that the representatives astonish him over and over with the best of their execution (Gendron, 1989) Contemporary Leadership Issues of Global Leadership and Leadership Change : Control of the big and little: Contemporary leadership focus on each aspect whether its small or big as Steve jobs was conscious about every detail when he was at apple. he was very clear with the goals and made them true as he turned his imagination into reality. he always concentrated every small aspect of the apple devices even the boards as well which are visible but he wanted them simple. Products before profit: As modern leadership is more quality focused rather than cost, Steve jobs always wanted to make the product insanely great without worrying about the cost. He just wanted to make innovative products he motivated the employees of company to work great products without caring about profit and cost because everything was secondary for him, similar to jobs leadership style contemporary leadership is more focused about its products. Concentrating on what is critical: Pioneers should guarantee that an association does not dismiss its principle objective. Steve Jobs exhibited this with a pile of measures that were intended to guarantee that Apple developed to more prominent statures. His primary point was effectiveness and cost investment funds to expand piece of the overall industry and net revenues. This saw him outsource assembling to Taiwan and expelled littler providers in the chain. He additionally ceased certain items which maybe were not adding key favourable position to Apple. Recommendations: Simplify Employments goals for Zen straightforwardness radiated through when he wiped out the on/off catch on the iPod. The music player bit by bit shut down and killed, and afterward it flashed on again with only a swipe. Occupations needed to compose complex programming and push the cut off points of preparing energy to deal with every one of the directions that made the UI appear to be basic. Employments exceeded expectations at outlining moderate gadgets that softened obstructions up PC speeds. His frameworks could remain solitary or cooperate in an interconnected environment-like an iPod associated with a Mac associated with an iTunes store. Apple could oversee unfathomable measures of data through division of work among the frameworks. For instance, the Mac controlled framework organization while iTunes brought content from distributed storage, liberating the gadget to focus on playing the music. Afterward, Jobs set his sights on overhauling the cell phone. He would get a contenders telephone and rage the capacities were inconceivable and the address book was incomprehensible. His iPhone set another standard for cell phones, making them into scaled down PCs. The iPhones little touch screen was the experiment for the iPad, Apples tablet PC, and demonstrated there was a major market for minuscule portable PCs. Toward the finish of his vocation, Jobs reconsidered TVs with another route framework to get to any video content on the web. He cooked up approaches to make TV more individual. 2. Control the Experience Apple assumed full liability for the item from end-to-end. Each part of the equipment was examined precisely, from every segment to the general look. In like manner, he considered the client involvement in each line of code and every sales representative in the Apple stores. Employments fixation on the entire gadget mirrored his energy for flawlessness. He utilized his intense attractive identity to rouse thousands. Apples model of a shut and restrictive framework was steady with his controlling identity and set Apple apart from open-source contenders. 3. Advance Trailblazers change the diversion standards to rehash ventures. Employments saw individuals were copying CDs on their PCs from substance on-line. The Mac could oversee recordings and photographs however it couldnt record CDs. Occupations thought he had missed an open door in on-line amusement. However, he re-examined the idea and built up a biological community that changed media outlets with iTunes programming and the iTunes Store. He made it easy to purchase and oversee music from one site and store it on an iPod or PC. After the accomplishment of the iPod, Jobs made more leaps forward in working frameworks, handling and memory and after that made sense of how to add remote voice to make the iPhone. 4. Disregard Reality Employments capacity to push the inconceivable was called his Reality Distortion Field, after a scene of Star Trek in which outsiders make an option reality through sheer will. An early illustration was when Jobs was on the night move at Atari and pushed Steve Wozniak to make an amusement called Breakout. Woz said it would take months, however Jobs gazed at him and demanded he could do it in four days. Woz wound up doing it. Conclusion Steve Jobs was a decent business visionary with a ton of vision and aspiration. He could without much of a stretch fit into the qualities of best business people which portrays as the capacity to go out on a limb, tirelessness, prejudice for uncertainty et cetera. In any case, the focal topic that stems from his authority style is that he was more errand arranged. He had an enthusiasm for Apple, and every one of his systems were focused towards guaranteeing that it developed to more prominent statures. From the contextual investigations, its implied that pioneers who need to copy Steve Jobs must be prepared to apply distinctive authority styles. They should be creative to guarantee that they create winning items in the market to beat contenders. They additionally should be participative pioneers and get completely included in the exercises of the association. Such pioneers must be prepared to be transformational pioneers an aptitude that might be required in turning an ass ociation round to enhance execution. Without some of those qualities it is hard to pick up the trust of workers and guarantee that they guide the association towards the correct course. References   Ã‚   (2013, 4 19). what makes a good leader. coons, h. a. (1957). isaacson, w. (2012). the real leadership lessons of steve jobs. 94-102. kalla, s. (2012, 04 02). Retrieved from forbes: https://www.forbes.com/sites/susankalla/2012/04/02/10-leadership-tips-from-steve-jobs/#64a3545f667 Lussier, R. N., Achua, C. F. (2015). Leadership. Boston, MA: Cengage Learning. 2012, 04 06). leadership of steve jobs. (v. v. suvarna, Interviewer) macInerney, s. (2011, 107). Retrieved from http://www.executivestyle.com.au/steve-jobs-an-unconventional-leader-1lcmo. Northouse, P. G. (2013). Leadership: Theory and practice. Los Angeles [u.a.: SAGE. wolinski, s. (2010, 04 21). Retrieved from http://managementhelp.org/blogs/leadership/2010/04/21/leadership-theories/. The Joy Luck Club by Amy Tan | Analysis The Joy Luck Club by Amy Tan | Analysis The characters in Joy Luck Club differ from â€Å"Chan is missing† characters by, the first by having gender differences, second (C.I.M) characters arent trying to form mother/daughter bonds and third a major culture clash or conflict of cultural backgrounds happens in Joy Luck Club; therefore, The novelist and director both focus on the same issues and problems that Asian Americans face, being the topic of Behavioral assimilation/acculturation and structural or socioeconomic assimilation but go about separate routes on about discussing the issues and problems. The first major difference between the characters of the Joy Luck Club and â€Å"Chan is missing† is the gender differences. The Joy Luck Club characters are all females and â€Å"Chan is missing characters are all males. The gender differences between the two is the (C.I.M) movie was a masculine Asian perspective of Asian American culture rather than the Joy Luck Clubs feminine perspective of Asian American culture which was through a womans eyes. In â€Å"Chan is missing† the story and setting was more nit and gritty had a cast of predominately males which I stated before. Who cussed, drank beer and did just macho things. The Joy Luck Club story and settings focus on women empowerment, forming bond and inter personal relationships which is all women stuff and which is feminist based. The movie â€Å"Chan is missing† was more concerned with male qualities of pride, honor and a typical male move of acting without thinking. The incident when they gave the money t o Chan without even knowing who he really was therefore was the bullheaded move which every male makes at one point in his life. Then the characters pride and honor got in the way which made them track Chans whereabouts, honor and pride which is as important to males but rather less as important to women. Another difference between Chan is missing and the Joy Luck Club is the Joy Luck Club had a lot of lifetime drama, daughters hating mothers and mother hating daughters a story concerned with peoples feelings. The Amy tan book dealt with a lot of family issues and interpersonal problems that the main characters suffered from which made their relationships with one another difficult. The plot of the book revolved around how the characters could improved their bonds and better understand one another. In â€Å"Chan is Missing† such things were irrelevant the two main characters were family but seem to have a friendship bond, there were no personal family issues or problems that plagued the two except for the fact they lost 4000 dollars. Jo and Steve pretty much understood each other pretty well as for the characters from Joy Luck Club who all didnt truly understand or know each other. The last but major difference between the two was the culture clash or conflict of cultural backgrounds which happened in Joy Luck Club. There were instances of a cultural clash or conflict of cultural backgrounds mentioned in â€Å"Chan is missing† but was explained more vividly in Joy Luck Club. The Joy Luck Club showed or told of how Asian American can be very family oriented and how Family is very important within the Asian American community. In Chan is missing the director did not discuss the aspects of how family oriented Asians are in the movie or how important it is like the Joy Luck Club did which was the whole theme of the story. The Joy Luck Club explained of why Asian parents tend to be very strict with their children, because most mainland Asian parents come from strict and traditional cultures. It is only the way they were taught in their culture and its used as the main upbringing of their Asian children. Asian American also prides themselves on respect and bei ng successful. They hold their respect very high with in the Asian American communities and it is a very important part of their culture. All these issues were the cause of the strife within the Joy Luck Club; the parents were very traditional sticking to the roots of their culture following every custom to the T. The Chan is missing movie did mention the issue of how most Asian immigrants refuse to assimilate and still continue to retain a Chinese mentality but the Joy club gave a greater example by describing the mothers actions and dialogue. The mothers of Joy Luck Club wanted their daughters to be Chinese and American But they worried that their daughters were rejecting their ambitions for them, not caring about Chinese traditions and hating their strange customs. This was truly causing a culture clash or conflict of cultural backgrounds between modernized new generations of Joy Luck Club against the traditional characters. In â€Å"Chan is missing† there was more of a fo cus of how important it is for Asian Americans to strive to be successful in America. It went in more detail then the Joy Luck Club which only gave examples through the Waverley character. In certain events throughout the movie a few characters in (C.I.M) stated or assumed that Chan ran away because he was ashamed of how much a failure he was having had come to the U.S and obtained very little. They made it seem in the movie that it is an obligation for Asian Americans to be successful in life or they would bring dishonor to themselves and their families. By watching certain scenes in (C.I.M) emphasized how important it is for Asian Americans to be successful at whatever they do and failure is considered a taboo in Asian culture. These subjects are what set (C.I.M) and The Joy Luck Club apart from each other both discussed the same issues within Asian American culture but one or the other went in more detail about the subjects which caused major differences. Amy Tan and Wayne Wang both focused on the same issue and problem within Asian Americans culture which is the problem of assimilation and its different variations, being Behavioral assimilation, structural assimilation, socioeconomic assimilation and also the problems created behind assimilation. Behavioral assimilation occurs when a newcomer absorbs the cultural norms, values, beliefs, and behavior patterns of the host society. This may also involve learning English and/or becoming an American citizen examples were shown throughout the film (C.I.M) when then Jo sat down and talked to the English language teacher. Within this process, Asian Americans may choose to retain much of their traditional Asian culture, norms, and behaviors while still acquiring those of mainstream American society â€Å"still thinking Chinese† term used in (C.I.M), or to discard his/her traditional forms of Asian culture entirely in favor of complete immersion and identification within American societ y. The second and third type of assimilation is structural and socioeconomic assimilation, referring to when Asian Americans enter and become integrated into the economic, social, political and cultural institutions of the American society i.e., using the members of Joy Luck Club who had a lawyer, a writer and looking at other Asian who obtain well to do jobs becoming full members of American society. Simply referring to when they attain socioeconomic status usually in the form of high incomes, great occupations, suburban residency, paying taxes and so on causing them to be equal to other members of mainstream American society. All Asian American at some point come to The U.S to socioeconomically assimilate for themselves or their children with the goal of attain a great future, to do that they will have to adapt by assimilating to the culture in which they or their family have migrated to. Some assimilate very quickly while others assimilate very slowly sometimes following a less prosperous path and assimilating into the underclass or working really hard towards being in the upper-class. While other choosing not at all to assimilate becoming members within tight-knit immigrant communities. These different kinds of assimilators are what sometimes lead to cultural clashes and problems within Asian communities. The main problems is of immigrant Asians or Asian Americans â€Å"finding their identities† and the misunderstanding of traditional Asian and (A.B) American born Asian. I forgot to mention The process of undergoing either behavioral, structural, socioeconomic assimilation can occur over time and over the succession of generations leading to increasing economic, cultural, political, and residential integration into American society which happened to the younger members of Joy Luck Club. Or it can happen in a non-linear, circular, or bumpy manner in which Asian Americans revive or retain old cultural traditions, norms, and behaviors and choose to re main somewhat isolated from mainstream American society (older members of Joy Luck Club) or alternatively, to combine elements of both traditional Asian although they may modify old traditions and values to fit their contemporary circumstances and mainstream American culture seen throughout â€Å"Chan is missing†. In the Joy Luck Club and Chan is missing Movie â€Å"finding their identities† and the misunderstanding of traditional Asian and (A.B) American born Asian was all from the problems of assimilation. The behavioral assimilation case throughout the Joy Luck Club was of the mothers who didnt assimilate retaining old cultural traditions and being strict towards their daughters; therefore the daughters who did assimilate and were very Americanized causing a major culture conflict. The socioeconomic and structural assimilation accrued when the mother pushed their daughters to be what their culture expected of them to be which was successful be it being a piano playe rs, doctor, or lawyer. This caused a lot of misunderstanding between the two groups causing each other to doubt and to truly look into understanding each other and themselves â€Å"finding their identities†. In Chan is missing they gave the assumptions that Chan fled because he could not or did not do well enough to socioeconomically assimilate and to behavioral assimilate in American society. He failed to socioeconomically assimilate because he was unable to obtain the wealth he thought he would achieve in America that he had back home, his wife considered him a failure and several characters concurred with that fact. The behavioral assimilation was the most talked about topic, the phrase â€Å"thinking Chinese† came up several times which made me recall several incidents that related to behavioral assimilations. The scene when Jo and Steve were in the cafà © talking to the lady about Chans accident and how it was a lack of communication made references of how it was a cultural difference. The language teacher and the insurance agent that sponsored Chan made reference of how some Chinese still held on to their mainland beliefs which got in the way of them assimilating and becoming successful, that they were â€Å"Thinking Chinese†. The political feud between the PCR and Taiwan nationalist paraders is an example of how some Asians still held on to their cultural political traditions rather than embrace their new American ones which caused a lot of problems in the Asian community. Those incidents were all example of Chan not really being able to behavioral assimilate, causing Chan to probably search within himself and â€Å"find his identity† stated by Jo in the movie. There were also dialogues of the younger character Steve having misunderstandings between Chan which were caused by culture differences having different sets of humor because they came from different cultural backgrounds. The Behavioral assimilation, structural assimi lation, and socioeconomic assimilation between Asian American society and culture were the main focus within the movie and story; they were linked together through the issues of the sometimes misunderstanding of peoples who take different approach towards assimilating and the problems which causes a person to rethink their cultural identities. Standard Model of Cosmology: Overview and Analysis Standard Model of Cosmology: Overview and Analysis SYNOPSIS Since Hubble discovered the Universe expansion, cosmologists had been expecting the expansion would slow down due to the attractive force of gravity. However, in 1998, two independent teams of scientists studied the distant Type I supernovae (SNe) and soon realised that SNe were moving away from us more quickly than was originally thought. This revealed that the expansion of our universe is indeed accelerating. What could be the underlying cause of this accelerated expansion? Cosmologists provoked the term ‘dark energy’ to describe this phenomenon. In order to understand what dark energy is, different approaches are being undertaken in an attempt to explain this strange phenomenon: some cosmologists predicted that there must be some kind of ‘antigravity’ effect which we haven’t yet understood; some stated our understanding of Einstein’s theory of General Relativity could be wrong and a more complete theory of gravity should be implied. In this review paper, we start by having an overview of standard model of cosmology since it attempted to explain the current status of the universe and its evolution over time. This leads us to review of the simplest approach in dark energy—cosmological constant followed by a number of theoretical models that give different ideas towards understanding the nature of dark energy. In particular, we introduce the idea of vacuum energy and summarise Quintessence model as one of the modified gravity approach and f(R) gravity model as one of the unmodified gravity approach and their merits. Furthermore, we look at observational evidences for accelerated expansion and what they have revealed about dark energy. These include distant Type Ia supernovae, the measurements of the cosmic microwave background (CMB) and the baryon acoustic oscillations (BAO). We then describe in details of the key observational probes of dark energy such as weak gravitational lensing in addition to SNe and B AO. In the conclusion part, we address the future of dark energy by summarising couples of major projects that will be used to probe the history of the universe’s expansion, these includes Dark Energy Survey (DES) and Euclid Satellite. Finally, we come to an open discussion to remark the progress of dark energy would potentially made in the future by considering the two fundamental questions of accelerated expansion: does theory of General Relativity remain on the cosmological scale? And, is dark energy something else or none other than what we think it is? Overall, our goal for this review is to give a broader picture on the universe’s accelerated expansion and trying to understand the mystery of dark energy from varying observational techniques. Chapter 1: Brief review of Cosmology Before getting to understand the nature of dark energy, we first start from basic cosmology. In this chapter, we focus on the expansion history of the universe by referring to the standard model of cosmology and the future of the universe. At the end, we relate Einstein’s ‘biggest blunder’ to accelerated expansion hence bring out the first candidate of dark energy. 1.1 Standard Model of Cosmology Dark energy has been one of the biggest mysteries of the universe over ten years long and surprisingly, it counts for ~68% of the universe’s composition where ~27% belongs to a ‘missing mass’ that so-called dark matter which currently believed to be composed of completely new elementary particle. The rest 5% is something we know so far—Baryons matter, that is the ordinary matter that composed of protons, neutrons and electrons. These are all predicted within the framework of Standard model of Cosmology, also known as the Lambda Cold Dark Matter cosmological model (ΛCDM). Cosmologists have not yet come up an agreement on what the standard cosmological model is, but they have successfully used the observational pillars to propose the hypothesis of Hot Big Bang. Some key ones include: Universe’s expansion; Big Bang Nucleosynthesis; the detection of the Cosmic Microwave Background (CMB) and the formation of large-scale structure. Universe’s expansion Recall the Doppler Effect which describes redshift z as: (1.1) where a is the scale factor whose present value is 1. The equation tell us that if light/sound receding from us, the wavelength would stretch out and being observed with larger wavelength than the emitted one. Apply this to the distant galaxies, if the universe is expanding implying the galaxies should be moving away from us, hence we would observe the light from the galaxies become reddening. Back in 1920s, Hubble studied the distant galaxies and found that they are receding from us. Remarkably, Hubble provided the first evidence of universe’s expansion. As Hubble Law describes: the distance between galaxies is d = ax where x is the fixed commoving distance. If there is no any commoving motion (i.e. ) and the relative velocity v is therefore given as where is called the Hubble constant. Thus, the relation suggests that velocity should increase linearly with distance. Figure 1.11 is the original Hubble Diagram that indicating this relationship. Figure 1.11 Hubble’s original diagram (1929). He plotted velocities of distant galaxies against distance and used the solid line as the best fit to the point which had been corrected for the Sun’s position. Nowadays, we can be running reverse of this expansion and trace the history of the universe back to nearly 14 billion years ago when everything squeezed together into an extremely hot and dense state. This is where the universe began as a violent explosion and ever since then, our universe keeps cooling and expanding in a very long process. Big Bang Nucleosynthesis When the universe was still very hot and dense, high energy photons would destroy any atom or nucleus leading no neutral atoms or bound nuclei exist. The production of Dark Matter is believed to occur around the time. As the universe expanded, universe’s temperature gradually decreased allowing Big Bang Nucleosynthesis take place. Light element such as helium and deuterium (a heavy isotope of hydrogen) started forming and our universe was thought to be radiation dominated at that stage. Cosmic Microwave Background When there was further drop down of temperature, electrons and protons are available to combine to form hydrogen atom. Since the energy density of relativistic particle decreases quickly it was overtook by that of the non-relativistic matter i.e. baryons and dark matter, the universe was entered a matter-dominated epoch. From then, the universe became transparent and radiation travelled freely in the universe and eventually reached us after over ten billion years. This is what we called the cosmic background radiation. They are believed to be the oldest light in the universe and bring us back to a very early stage of the universe. As well as being a strong evidence of Big Bang model, CMB also plays an important role for probing the dark energy. We will spend reasonable amount of time in this review discuss more details on how CMB point to the existence of dark energy and different missions that launched to map CMB in greater details. Formation of Large-Scale Structure Several hundred million years after Big Bang, the temperature of the universe had fallen down to some extent, dust gas started collapsing under gravitational attraction, galaxies and clusters were finally formed in the matter-dominated epoch. After all, it seems that the Hot Big Bang model has been well developed as a scientifically testable theory and the observational datasets gave us considerable confidence to see it as the most potential model to predict the history of our universe. However, there are still some difficulties with this standard cosmological model. For example, the horizon problem the flatness problem and the famous antimatter problem. In modern cosmology, both of the horizon problem and isotropy problem are explained by era of inflation which is introduced into the timeline prior to the radiation-dominated epoch of the universe. The idea of inflation was within a second right after the explosion, the universe underwent a very rapid inflation. As a result, the universe increased its size by a super huge factor and completely smoothed out, left it with our current status—homogeneity and isotropy. This is exactly what The Cosmological Principle state: the universe on large scales is homogeneous and isotropic. To summarise the main consequences of the Big Bang model, Figure 1.12 present the overview of the history of the universe and how the dominant component of the universe change over time. Figure 1.12 the evolution of the universe and any epoch associated with time and density. (Pearson Education 2011) From Figure 1.12, we notice that at the earliest stage in the universe, radiation dominated, as the universe expanded and temperature dropped down, matter overtook radiation, universe was then matter dominated. At relatively recent times, radiation density and matter density have decrease so much, dark energy whole density remain relatively constant with time took over and dominated the universe. Our current era is believed to be dark energy dominated. 1.2 The Fate of the Universe We know from the last section that the universe most probably started by Big Bang and it keep expanding ever since then. Our next question is straightforward: What will the universe end up with? This is determined by the interplay of the gravitational attraction of mass in the universe and the repulsive effect of dark energy. Consider the universe is expanding causing the galaxies to move further away from each other. However, gravitational attraction between these galaxies works against the expansion to slow it down. Whether gravity or expansion to take over would depend on the density of the universe. Here the critical density is defined as (2) The density parameter à ¢Ã¢â‚¬Å¾Ã‚ ¦ is therefore expressed as (3) where The fraction of the matter energy density in terms of critical density is: (4) Similarly, the fraction of the dark energy density in the critical density is: (5) Note that both of the present-day density and critical density would change with time, thus their values at the present time are used in this definition. If , (curvature term k = 0), this is a special intermediate case where the universe is thought to be flat and it will continue to expand in a slow rate under gravity, but it will never turn around; if , (curvature term k = +1), the universe will expand to its maximum size and collapse in a ‘Big Crunch’ leading to a closed universe since the gravitational gravity is stronger than weak expansion; and if , (curvature term k = -1), ) this corresponds to an open universe where the universe will expand forever because the expansion is powerful enough that gravitational attraction will never pull them together again. Figure 1.21 summarise these three possibilities of the end of our universe. Figure 1.21 three possibilities of the fate of universe: open, close and flat universe. The line responsible for the accelerating universe will be discuss later.