Laplace Transform Example

Laplace Transform Example Abstract: This paper describes the Laplace transform used in solving the differential equation and the comparison with the other usual methods of solving the differential equation. The method of Laplace transform has the advantage of directly giving the solution of differential equation with given boundary values without the necessity of first finding the general solution and then evaluating from it the arbitrary constants. Moreover the ready formulas of the Laplace reduce the problem of solving differential equations to mere algebraic manipulation. Introduction: Differential equation is an equation which involves differential coefficients or differentials. It may be defined in a more refined way as an equation that defines a Relationship between a function and one or more derivatives of that function. Let y be some function of the independent variable t. Then following are some differential equations relating y to one or more of its derivatives. The equation states that the first derivative of the function y equals the product of and the function y itself. An additional, implicit statement in this differential equation is that the stated relationship holds only for all t for which both the function and its first derivative are defined. Some other differential equations: Differential equations arise from many problems in oscillations of mechanical and electrical systems, bending of beams conduction of heat, velocity of chemical reactions etc., and as such play a very important role in all modern scientific and engineering studies. There are many ways of solving the differential equation and the most effective way is to use the Laplace equation because it provides the easy path to solve the differential equation without involving any long process of finding out the complementary function and particular integral. Solution of differential equation: A solution of a differential equation is a relation between the variables which satisfy the given differential equation. A first order homogeneous differential equation involves only the first derivative of a function and the function itself, with constants only as multipliers. The equation is of the form and can be solved by the substitutio The solution which fits a specific physical situation is obtained by substituting the solution into the equation and evaluating the various constants by forcing the solution to fit the physical boundary conditions of the problem at hand. Substituting gives The general solution to a differential equation must satisfy both the homogeneous and non-homogeneous equations. It is the nature of the homogeneous solution that the equation gives a zero value. If you find a particular solution to the non-homogeneous equation, you can add the homogeneous solution to that solution and it will still be a solution since its net result will be to add zero. This does not mean that the homogeneous solution adds no meaning to the picture; the homogeneous part of the solution for a physical situation helps in the understanding of the physical system. A solution can be formed as the sum of the homogeneous and non-homogeneous solutions, and it will have a number of arbitrary (undetermined) constants. Such a solution is called the general solution to the differential equation. For application to a physical problem, the constants must be determined by forcing the solution to fit physical boundary conditions. Once a general solution is formed and then forced to fit the physical boundary conditions, one can be confident that it is the unique solution to the problem, as gauranteed by the uniqueness theorem. Uniqueness theorem: For the differential equations applicable to physical problems, it is often possible to start with a general form and force that form to fit the physical boundary conditions of the problem. This kind of approach is made possible by the fact that there is one and only one solution to the differential equation, i.e., the solution is unique. Stated in terms of a first order differential equation, if the problem meets the condition such that f(x,y) and the derivative of y is continuous in a given rectangle of (x,y) values, then there is one and only one solution to the equation which will meet the boundary conditions. Laplace in solving differential equation: The Laplace transform method of solving differential equations yields particular solutions without the necessity of first finding the general solution and then evaluating the arbitrary constants. This method is in general shorter than the above mentioned methods and is specially used for solving the linear differential equation with constant coefficients. Working procedure: Take the Laplace transform of both sides of the differential equation using the formulas of Laplace and the given initial conditions. Transpose the terms with minus sign to right. Divide by the coefficient of y, getting y as a known function of s. Resolve this function of s into partial fractions and take the inverse transform of both sides. This gives y as a function of t which is the desired solution satisfying the given conditions. Solving the algebraic equation in the mapped space Back transformation of the solution into the original space. Figure 1: Schema for solving differential equations using the Laplace transformation Some of the examples which demonstrate the use of the Laplace in solving the differential equation are as follows: Example no.1 Consider the differential equation with the initial conditions . Proceeding using the steps given above one has Step 1: Step 2: Step 3: The complex function must be decomposed into partial fractions in order to use the tables of correspondences. This gives By using the formulas of the inverse laplace transform we can convert these frequency domains back in the time domain and hence get the desired result as , Another example of the laplace involving trigonometric function is We want to solve with initial conditions f(0) = 0 and f †²(0)=0. We note that and we get So this is equivalent to We deduce So we apply the Laplace inverse transform and get Periodic functions: In mathematics, a periodic function is a function that repeats its values in regular intervals or periods. The most important examples are the trigonometric functions, which repeat over intervals of length 2Ï€. Periodic functions are used throughout science to describe oscillations, waves, and other phenomena that exhibit periodicity. A function f is said to be periodic if for all values of x. The constant P is called the period, and is required to be nonzero. A function with period P will repeat on intervals of length P, and these intervals are sometimes also referred to as periods. For example, the sine function is periodic with period 2Ï€, since for all values of x. This function repeats on intervals of length 2Ï€ (see the graph to the right). Geometrically, a periodic function can be defined as a function whose graph exhibits translational symmetry. Specifically, a function f is periodic with period P if the graph of f is invariant under translation in the x-direction by a distance of P. This definition of periodic can be extended to other geometric shapes and patterns, such as periodic tessellations of the plane.A function that is not periodic is called aperiodic. Laplace transform of periodic functions: If function f(t) is periodic with period p > 0, so that f(t + p) = f(t), and f1(t) is one period (i.e. one cycle) of the function, then the Laplace of this periodic function is given by The basic concept of the formula is the Laplace Transform of the periodic function f(t) with period p, equals the Laplace Transform of one cycle of the function, divided by (1 − e-sp).Laplace transform of some of the common functions like the graph given below is given by Fig no3:continous graphical function From the graph, we see that the first period is given by: and that the period p = 2. Now So Hence, the Laplace transform of the periodic function, f(t) is given by: Other continuous wave forms and there Laplace transforms are This wave is an example of the full wave rectification which is obtained by the rectifier used in the electronic instruments. Here, and the period, p = Ï€. So the Laplace Transform of the periodic function is given by: Conclusion: The knowledge of Laplace transform has in recent years become an essential part of mathematical background required of engineers and scientists. This is because the transform method an easy and effective means for the solution of many problems arising in engineering. The method of laplace transformation is proving to be the most effective and easy way of solving differential equations and hence it is replacing other methods of solution of the differential equation. The most frequent function encompassed in electronics engineering is continuous function and most of the functions are in the time domain and we need to convert them in the frequency domain, this operation is performed excellently by the Laplace transform and hence its application is further enlarged using it in the solution of the continuous functions.

Unit case study

Technical Institute Skin cancer, otherwise known as skin melanoma, has become a serious epidemic in the United States over the last several years. Approximately one in 60 people will develop some form of skin cancer in their life time. With tanning beds and extended outdoor tanning becoming more common, as well as â€Å"being tan† become the new beauty tip. However, genetics still plays a very important role in skin cancer. It has been said that people with minimal melanin genes, the gene that determines hair and eye color, are more susceptible to skin cancer to do their light hair, eyes and fair kin.Most skin cancer cases are caused by ultraviolet rays, however, approximately five percent of cases are inherited. The risk of melanoma is doubled in the first degree relatives of those who have had melanoma. (Stamp-Posthumous J, Van Dunedin C, Schaffer E, Pink J, Bergman W, 2001 ;44:22-7). The most common type of skin cancer in the United States is Basal Cell (2014 Stanford medic ine) Pigments are what give your skin its color. Melanin, carotene and hemoglobin are three different types of pigment that affect your skin color. When you are in the sun the ultraviolet rays activate the melancholy's which produce melanin.The melanin Is what causes your skin to tan. This helps protect your skin from damage. Melanin absorbs ultraviolet rays and prevents the rays from damaging or affecting the DNA In epidermal cells. It has also been studied that due to the ozone layer depleting over the years, your own pigment can no longer handle the strength of the ultraviolet rays, also contributing to the increase in melanoma (Chickasaws T, Kodak K, Amounts J, Takeaway S). With all of the new Information and studies available to today there Is no reason to doubt the importance of wearing sunscreen whenever you are exposed to the sun for extended periods of time.

Difference Between Spirituality And Religion Essay

Difference between spirituality and religion (pg.2, para.4) Spirituality is what people believe in after they aren’t in the religion’s confines, and the opposite for religion. Functional Perspective: Religion is useful, Faith perspective: Ultimate Reality exists †¢ Why are there religions? (pg.3, para.5) They are the foundations of life, trying to explains human existence. Trying to escape reality and being in it at the same time. †¢ What are some of the explanations given for why there are religion (pgs.3-18) Different cultures trying to control people and having different cultures trying to answers life s biggest questions. †¢ Review question: ‘What are some of the different perspectives available for understanding religion’? See no.2, pg. 31. Well from a Sociological perspective, religion is community of people that think likewise about their deity. Humans are very social beings; we fall to peer pressure for a reason. Religion to many, is a symbol to who they are, what the stand for, and how they perceive their environment. †¢ What are some of the responses that people have or give for the belief in â€Å"Ultimate and Sacred Realities?† (pgs.7-13) In an ultimate reality the alone factor of your life is taken away. It is now about being part of the greater whole. They tell a story of universalism and becoming self- transcendence. †¢ What are the different names given to ultimate reality? (pg.8, para. 6) The different names for ultimate reality is immanent and transcendent. †¢Show MoreRelatedThank You For Your Letter Concerning The Content Of The1237 Words   |  5 Pagesprogram. Your worries about contemporary spirituality being taught in year 11 Study of Religion is understandable, but the focus on modern, contemporary spirituality expressed through video games is necessary and important for your child’s education. This is because some claim that it is possible to have spiritual experiences in video games and therefore it is important that SOR students can evaluate these themes in the light of the shifting nature of spirituality in Australia and ways that they can connectRead MoreSpirituality And Stress: How Spirituality Can. Enhance1369 Words   |  6 PagesSpirituality and Stress: How Spirituality Can Enhance Your Health The aspect of stress management that I will be discussing will be over spirituality and stress. I will be focusing on six main points that really grasp the concept of spirituality and stress. 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There are four criteria in which religion is uniquely capable of providingRead MoreThe Theory Of Religion And Spirituality1481 Words   |  6 PagesA Gallup poll indicated that religion is a â€Å"very important† part of the lives of approximately 67% of the American public, of whom 96% believe in God and 42% attend religious services regularly (Powell, Shahabi, Thoresen, 2003). People join religious institutions and follow spiritual paths for a variety of reasons, such as faith, prayer, social support, cultural traditions, commitment to the community, and more. The role of religion in people’s lives is dramatic and research on the topic has mirroredRead MoreWhy Is Personal Meaning So Important For Individuals? How Can Religion Help One Find A Sense Of Meaning850 Words   |  4 Pagesimportant to individuals? How can Religion help one find a sense of meaning? Personal meaning is very important because it gives the individual the choice to explore what gives meaning to them. What gives meaning and fulfillment to one individual not necessarily does the same for a different individual. For instance, many find the meaning of life through their religion while atheist find fulfillment in other things different than religion. For many, religion continues to well serve as a provider

Journal Article Critique Essay - 1685 Words

Journal Article Critique PRESENTED TO THE DEPARMENT OF PHYSICAL EDUCATION AND RECREATION STUDIES MOUNT ROYAL UNIVERSITY In Partial Fulfillment Of the Requirements for Course PHED # 1007 Section # 001 Lynne Lafave By Luis Bravo Vocabulary * Anthropometric Parameters: Different methods established to measure the proportions of the body. * Epigallocatechin Gallate: Powerful antioxidant found in green tea. * Atherosclerosis: Is the accumulation of fatty material in the inner walls of the arteries. * Immuneradimetric assay: A method used to measure plasma proteins using specific antibodies. * Nephelometry: A method used to identify certain proteins in different fluids of the body. * Spectrophotometry: A method used to†¦show more content†¦This capsule contained 379mg of GTE. | | Control group | This group received a placebo consisted of pure microcrystalline cellulose. | Data collection | | | Methods of collection | Focus group | | Dependent Variables | Units | Level of Measurement | | 1. Age | 30 to 60 years | Nominal | | 2. BMI (Body mass index) | Equal or greater than 30kg/m2 | Interval | | 3. Stable body weight | lt; 3kg self-reported change during the previous 3 months | Interval | | 4. Well contr olled arterial hypertension | Systolic blood pressure less than 160 mmHg and/or Diastolic blood pressure less than 100mmHg | Interval | Research Concepts * The experimental group was composed of 13 men and 15 women, they were given one capsule of Green tea extract (GTE), that contained 379 mg of GTE (including 208 mg of EGCG). The control group was composed of 15 men and 13 women, they were given a placebo consisted of pure microcrystalline cellulose. Both groups were told to maintain an isocaloric diet and to continue normal eating habits and exercise pattern throughout the study. Data Collection * Among 183 registered patients with hypertension, researches picked 56 of them, equal number of males and females. There were four inclusion factors; patients had to be between the ages of 30 to 60 years, body mass index had to be equal or greater than 30 kg/m2, stableShow MoreRelatedJournal Article Critique1939 Words   |  8 PagesResearch Article 1 Roberts, T. (2003). Effects of Alphabet-Letter Instruction on Young Childrens Word Recognition [Electronic Version]. Journal of Educational Psychology, 95 (1), 41-51. Title The title of the article gave a fair representation of the topic as it was clear and concise in the wording. The title encompassed the idea that alphabet letter instruction on young childrens word recognition would be explored through experiments and analysis. 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Tess of the DUrbervilles by THomas Hardy Essay - 718 Words

Tess of the DUrbervilles is a movie based on a novel by Thomas Hardy. The story involves a young girl named Tess who will be the victim, the prey, and sometimes the lover of many men. She will go through this without ever understanding what it is that those men want of her. The first man in her life is her father, whose name is John Durbeyfield. He was a drunken farmer. John discovers from the local parson that he is related to the noble local family of dUrbervilles. After finding out this information, the farmer and his wife immediately send their beautiful daughter, Tess, off to meet and introduce the dUrbervilles and if everything works out win a position in their household. Tess is almost immediately seduced by one of her†¦show more content†¦The final scene is reflecting the harshness of the work and the desolation of Tess life. The spirited women idealized for her courage in the story, Tess Durbeyfield is the eldest daughter of a poor family. In the face of near constant harmful circumstances, Tess holds onto her pure heart and sensitive soul. Tesss physicality is referred to so frequently in the novel that its hard not to think of her attractiveness as her defining characteristic. Some characters in the novel arent able to see past her good looks. The scene in which she first meets Alec DUrberville points out that Alecs obsession with Tess is purely physical, and his physical attraction to her has to do with her beauty. Tess herself views her own physical beauty with pride, only to think that Angel is proud to have a pretty wife. At other times, she is self-conscious and embarrassed about her good looks. When she travels alone after Angel has left her, she goes so far as to disguise herself so that shell be able to avoid the unwanted remarks and unpleasant looks of men on the road. She snips off her eyebrows and ties a bandage around her chin so she wont be looked down upon because of her looks. 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Throughout several of his works, he portrays the fallen woman through her own eyes, and, in doing so, presents a different perspective. Three of his works which establish this new perspective are the poem, The Ruined Maid, and the novels Far from the Madding Crowd and Tess of the dUrbervilles. In The Ruined Maid, which he wrote in 1866, Hardy focuses on one womans recent

Outlook of Domestic and International Tourism in the Philippines Free Essays

1. Outlook of Domestic and International Tourism in the Philippines: †¢According to the Philippine National Tourism Development Plan 2011-2016, DOT wanted the Philippines to be a must-experience destination in Asia. With that strategic vision, they established a general goal which is to develop an environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities as indicated by 6. We will write a custom essay sample on Outlook of Domestic and International Tourism in the Philippines or any similar topic only for you Order Now 6 M international arrivals and 34. M domestic travellers generating PhP1,759 billion in total expenditure, contributing 6. 78% to GDP and employing 6. 5 million people by 2016. With that being said they created objectives to achieve the goal which is to improve market access and connectivity by rapidly expanding capacity of secondary international airports, expanding connectivity between Philippines and its key growth markets and implementing a strategic access infrastructure program between secondary international airports and strategic destinations. Developing and marketing competitive tourist destinations and products by implementing a sustainable tourism destination infrastructure program, developing diversified tourism products that engage local communities, implementing a PPP-based mandatory tourism enterprise accreditation system and facilitate tourism investment and lower cost of business safeguarding natural cultural heritage and vulnerable groups PPP-based marketing strategy and action plan. Lastly, improving tourism institutional, governance and human resource capacities by institutionalizing roles and responsibilities of DOT and LGUs, developing a competent well motivated and productive tourism workforce and improving governance in the area of safety, security, and in dealing with tourists. (http://asiapacific. unwto. org/sites/all/files/pdf/philippines_5. pdf) †¢As of January 2013, DOT Secretary Ramon Jimenez, have missed the target of 5 million tourist arrivals by less than 300,000 (4. 6 Million), and is eyeing the 5 million by the end of 2013. He will do it by intensifying the marketing campaign overseas, increasing the number of hotels and room accommodations, and most importantly, improving the so-called one of the worst airports in the world which is NAIA. (http://www. abs-cbnnews. com/business/01/17/13/dot-misses-2012-tourist-arrival-target) 2. Interest of Air Asia and Tiger Airways in the Philippine Operation: †¢AirAsia has affiliates in Indonesia and Thailand, both of which could have an IPO later this year, as well as long-haul associate AirAsia X. It has also announced plans to start up an affiliate in the Philippines. Clark will be the 13th regional hub of the AirAsia group, in addition to its bases in Malaysia, Thailand and Indonesia. Increasingly, however, AirAsia is finding that it has to share its turf with Singapore Airlines’ associate Tiger, which has announced plans of its own for the Philippine and Thai market. Accoording to AirAsia’s chief executive Marianne Hontiveros, â€Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. Last February 2011, Tiger said it would buy a 32. 5% stake in Philippine low-cost carrier Seair, following a marketing partnership between the two airlines late 2010. Tiger’s chief executive Tony Davis says that by taking a stake in Seair, his airline would be able to take a bigger share in â€Å"a major market opportunity for low cost airlines†. The move would also allow Seair to c ompete more effectively against local market leader Cebu Pacific, which had a successful IPO last year and is rapidly expanding both its fleet and network. (http://www. flightglobal. om/news/articles/low-cost-carriers-growth-expectations-355702/) †¢The year 2012 put the global spotlight on the Philippine aviation industry, largely due to the phenomenal performance of the low-cost carriers flying domestic and international routes. The share of budget carriers in the the Philippines in the first 9 months of 2012 has soared to an average of 60%, reflecting one of the highest in the world, according to business consultancy firm Innodata. Almost 80% of the domestic market’s 15. 5 million passengers and about 30% of international’s 12. 5 million flew budget airlines in January-to-September. Since budget flights were introduced to Filipinos in 2005, the number of passengers hopping from one of the archipelago’s 7,100 islands to the next, or to Asian destinations less than 4 hours away, have been growing by leaps and bounds. The year 2012 saw the highest jumps. The promise of low fares and new destinations were key reasons for this exponential growth. Budget carriers, in turn, battled it out in this increasingly competitive playing field by acquiring fuel-efficient aircraft and testing new markets. Some beefed up their war chest by getting new owners or partners with deeper pockets or wider reach. http://www. rappler. com/business/18371-low-cost-carriers-drive-aviation-growth) †¢Ã¢â‚¬Å"Tiger Airways, however, said the long-term potential of the Indonesian and Philippines air travel market is promising. † (http://www. interaksyon. com/business/53511/tiger-airways-says-seair-unlikely-to-turn-in-a-profit-in-2013) †¢The resulting operational and cost ef ficiencies will ensure more low fare seats are available and contribute to the growth of SEAIR and the Clark gateway, benefiting customers in the Philippines and across the Asia Pacific region. Avelino Zapanta, SEAIR’s President and CEO, said, â€Å"With this new collaboration with Tiger Airways, we will also be able to serve more international visitors to the Philippines by offering more destinations with great value, low fares. In addition, the introduction of these new jet services will create a welcome boost to the Philippines tourism industry and create more high calibre local jobs. † Chin Sak Hin, Chief Financial Officer of Tiger Airways Holdings Limited, said, â€Å"We are very excited to be working with SEAIR as the first â€Å"Partner Airline† of tigerairways. com. Besides the cost advantages resulting from basing aircraft and crew in Clark, SEAIR’s extensive experience and brand recognition will ensure that more customers in the Philippines and internationally can access the same low fares offered by Tiger Airways when using the leading regional travel portal â€Å"tigerairways. com†. Together with Tiger Airways’ strong marketing and distribution platform in Singapore and across major markets in the region, it will be a powerful combination that offers unbeatable value and fares to even more travellers. (http://www. tigerairways. com/news/OA_20110224_Tiger_Airways_Plans_To_Purchase_Major_Stake_in_SEAir. df) †¢Ã¢â‚¬Å"Our choice of Clark underlines the airline’s commitment to developing transportation and tourism hubs outside Manila. This is part of our plan to contribute to the development of the country as a whole. AirAsia, Inc. is excited to start contributing to the economy of Clark and the rest of the countr y by boosting tourism and offering job opportunities to Filipinos,† said Marianne B. Hontiveros, chief executive of AirAsia, Inc. † †¢Ã¢â‚¬Å"We plan to make Clark the hub for flights to popular destinations including Singapore, Hong Kong, Taiwan, China, Thailand, Korea and Japan. Travel will become much easier and more affordable for tourists and overseas Filipino workers,† Hontiveros added. Hontiveros, Antonio O. Cojuangco Jr. and Michael L. Romero own 60% of AirAsia, Inc. in equal partnership. The remaining 40% is owned by AirAsia Berhad. 3. Relevance of the Philippine population in the regional LCC’s interest of operation According to the Pacific Asia Travel Association, as of 2011, there are 114 million online visitors who check out the internet for Airlines which are aged 15 and above and who have internet access in schools, works, homes, etc. In the Philippines, 11% of the total population has access to the internet and check out these sites for low-cost airfares. This study shows that the higher the population is the more online hits and the more famous the air carrier gets when it comes to low-cost fares. AirAsia has topped the list of most-visited websites with 3,380,000 visits and second is, Tiger Airways which increased 226% from 554,000 to 1,805,000. Low-cost airlines in Asia Pacific have already seen substantial growth, even just in the past year. With many of these carriers adopting highly web-centric models, it is significant that they attract more than their fair share of the young Internet users in the region. For these young travellers, low-cost airlines may be the first time that they have to book and buy their own travel, providing for many the portal into continued use of the web as an e-commerce channel. Significant upside in the market remains as Internet penetration increases in the region, and people who could not afford to travel before can now take cheaper flights. The younger generation as well as the continued improvements in site usability and security will also begin to influence older Internet users to adopt the web as a channel for researching and booking travel. â€Å"PATA sees low-cost carriers as an increasingly important part of the travel ecosystem in Asia Pacific and this study has proven that,† remarks John Koldowski, Deputy Chief Executive Officer and Head, Office of Strategy Management, PATA. â€Å"As consumers across demographic segments continue to turn to the web for their travel needs, it How to cite Outlook of Domestic and International Tourism in the Philippines, Papers

Customer Relationship Management

Question: Discuss about theCustomer Relationship Management. Answer: Introduction Marketing analytics of IBM refers to the measurement of performance of marketing for maximizing the effectiveness and optimization of Return on Investment of the company. Customer Relationship Management (CRM) refers to an analytical term which contains the strategies, practices, and technologies which the company uses for managing and analyzing the interaction of the customer as well as customer lifecycle data. CRM has an aims to build up a healthy relationship with the client for taking consideration into the growth of sales. IBM (International Business Machine Corporation) is one of the international companies, and its biggest brand is situated in Australia. The company maintains its CRM system well in the foreign market segmentation as well as in Australia. The CRM system of IBM contains different approaches of relationship with customers through various medium of communication and channels which may include the website of the company, live chat, telephone, Email, the material of marketing and through social media. The best way to CRM system of IBM is to solve the customer's query through face to face communication (Parasnis 2012). The company came to the effect around 50 years ago in the industry. IBM provides information to customers through such analytics also makes some advertising related to the same approach of business to run the company widely into the international market. The success of IBM depends on the successful approval of the marketing analytics in the business of Australia. Now the company is making more profit and revenue in its day-to-day business world. Marketing analytics of IBM helps to refine the development of the product in the market at the time of competitions. To impact the relationship between customers and business the analytics of marketing is very much needed in the company (Graf 2013). Strategic Value of CRM system in IBM The strategy of CRM refers to the method of collection of information and analyzes the potential design for the support of marketing decision and sales. It also helps in understanding and supporting the existing and prospective needs of the customers. The strategic value of CRM in IBM plays a vital role in the international business approach which may lead to success in Australia. This strategy may signify the mission, objective, and growth of the organization. It raises the development of business work project at the group. With the help of strategic value of CRM, the IBM can make the better decision making and also assist in the management of the company's products and customers in Australia. The company manages the relationship between business and customers with the help of strategic value of CRM within the industry (Graf et al. S 2013). Analysis As IBM is one of the biggest international companies in all over the world, it has served various operating systems and software like computer software and computer hardware. It also served the IT services and IT consulting within the country. Though the Head Quarter of the company is situated in U.S, the company is running well in Australia as well. Now the company is spreading over the global market segmentation. As per review of the company Ginni Rometty is the present CEO of IBM. The company has its current revenue more than $104.5 billion and has a profit of $16.6 billion in the current market. Now the company has more than 434,246 employees into the global company of IBM. Some of the big companies are the main competitors of IBM like Apple, Dell, Microsoft and much more (Tess 2013). As IBM is the brand reputed company in all over the world, it makes diversification of business strategy within the country. The company gives more focus on other companies which is bigger in nature because it is an expendable software and service solution company in Australia. It is one of the positive points of the company to integrate the product and service into the global market segmentation. The company may increase the service and also division of software if the demand for that service is more in the market. In the year 2012, the company had a branded value near about $75.5 billion, and it was the 3rd more valuable brand in the world. In today's era, as the company has more branded value, more people involved in the business to a great quantity. In the year 2000, the company had only 35% earnings from its hardware sales, for this the profit margin was reduced at that time. Then the company decided to produce more segments. Then the diversification of IBM segments is divided i nto four parts that are hardware, software, service and financing/consulting (Mohr and Sengupta 2014). Literature Review of Marketing Analytics Marketing analytics of IBM refers to the measurement of performance of marketing for maximizing the effectiveness and optimization of Return on Investment of the company. The company allows the competitors to be more efficient in their work to understand the analytics of marketing and also has to reduce the wastage of natural resources to work in the proper analytics of marketing. It is a related aspect of international business of IBM because the company follows the strategy of marketing analytics. The company is trying to design its product and giving new features to the existing products with the help of marketing analytics in Australia as well as outside country. IBM provides information to customers through such analytics also makes some advertising related to the same approach of business to run the company widely into the international market (Germann Lilien and Rangaswamy 2013). Benefits and Importance of Marketing Analytics of IBM Marketing analytics plays a vital role in the success of IBM in Australia. There are several benefits of marketing analytics in IBM which are as follows; To impact the relationship between customers and business the analytics of marketing is very much needed in the company (Wu and Lu 2012). Proper utilization of natural resources must maintain in the company with the help of marketing analytics. The success of IBM depends on the successful approval of the marketing analytics in the business of Australia (Wedel and Kannan 2016). Marketing analytics of IBM helps to refine the development of the product in the market between competitions. IBM optimizes the Supply Chain with the aid of marketing analytics of the company in Australia (Rangaswamy 2013). Challenges for Marketing Analytics in IBM There are many challenges faced by marketing analytics to grow up the company into the international business world. If the challenges are not maintained properly, the company may suffer from the loss. These challenges are as follows; It is one of the fundamental challenges of marketing analytics of IBM is to provide proper satisfaction to the employee and acts as an improvement in marketing data performance (Moreira and Victor 2015). With the help of marketing analytics, the company must combine data from various ways for drawing Association and for making the prediction in the company. The marketing analytics of the company helps to make fund in the new analytical tools and give a proper solution as per needs of the company. The analytics faces the challenges of measurement to attributes the market segmentation of IBM within the whole channels across the country. The company integrates the system of information disparately with the help of marketing analytics of the company. Marketing analytics help the company to improve the quality of data and solving the related issue in the company (Reinartz 2012). It faces the challenge of data processing in a more rapid manner and also reduces the latency in the company in Australia. Marketing analytics must maintain the clarification of data utilization as barriers of regulation and effectiveness. It is a challenge for marketing analytics to increase the awareness and support the decision-making level in IBM of Australia (Fukawa and Swayne 2016). Use of Technology As IBM is the largest Information Technology Company in all over the world by its revenue nature, it has some latest technology for moving up the business into global market segmentation. The company has included both hardware and software server for better natural resources in current day as well as in future. The company includes some outsourcing technology for the outside country of IBM. The technology of IBM is enough to maintain the business in the country of Australia. To run the business into the global market segmentation, the company needs to have some latest technology for growing the business outside Australia (Shum Busaba and Jacobi 2013). It is no doubt the company is increasing in the industry but in the sense of competition in the market; the company needs to improve some of its technologies and tools. The company has to give some new features to its existing technology and have to operate some latest hardware and software system as per market needs. The company needs to have some other equipment and software server and storage of the product. Though the company has the technology of software system, it also needs to have some latest application software and outsourcing service management tools for making international business apart from Australia (Paroutis Bennett and Heracleous 2014). Conclusion From the above discussion it has been considered that Customer Relationship Management refers to an analytical term which contains the strategies, practices, and technologies which the company uses for managing and analyzing the interaction of the customer as well as customer lifecycle data. IBM is one of the international companies, and its biggest brand is situated in Australia. CRM system in IBM plays a vital role in the current market segmentation to run the business into the international market. Some analytical and literature view has been discussed in this report as per CRM system of IBM. From the above discussion it has been concluded that the company is running in most of the foreign countries with 434,246 employees in all over the world. The strategic value of CRM in IBM is an approach which may lead to success in Australia. With the help of strategic value of CRM, the IBM can make the better decision making and also help in the management of the company's products and customers in Australia. The report disclosed the marketing analytics strategy of IBM and also the necessity of CRM in the current market segmentation. There are many challenges which are faced by the proper CRM system in the company. The marketing analytics of the company helps to make fund in the new analytical tools and give a proper solution as per needs of the company. Though the company has some information technology and operating system, it has to set up some new latest technology for the growth of the company. The company has included both hardware and software server for better natural resources in current day as well as in future. There are many ways of doing CRM system in the company which is discussed above in the study. If IBM maintains CR M system correctly in the company, it may lead to success and will get better growth of the company in Australia and outside country. References Dodgson, M., Gann, D.M. and Phillips, N., 2013. Organizational learning and the technology of foolishness: The case of virtual worlds at IBM.Organization Science,24(5), pp.1358-1376. Germann, F., Lilien, G.L. and Rangaswamy, A., 2013. Performance implications of deploying marketing analytics.International Journal of Research in Marketing,30(2), pp.114-128. Erevelles, S., Fukawa, N. and Swayne, L., 2016. Big Data consumer analytics and the transformation of marketing.Journal of Business Research,69(2), pp.897-904. Graf, M., Schlegelmilch, B.B., Mudambi, S.M. and Tallman, S., 2013. 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The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan.International Journal of Hospitality Management,31(1), pp.276-285. Xu, Z., Frankwick, G.L. and Ramirez, E., 2016. Effects of Big Data analytics and traditional marketing analytics on new product success: A knowledge fusion perspective.Journal of Business Research,69(5), pp.1562-1566.